Vicente-José Ros-Diego
	Department of Audiovisual Communication, Advertising and Information Technology Faculty of Humanities and Communication Sciences CEU Cardenal Herrera University (UCH-CEU) Lluís Vives, 1, 46115 Alfara del Patriarca (Valencia, Spain) Phone: 961 369 000 Ext. 2330 Website: www.digitalbranding.es vros#uch.ceu.es Vicente-José Ros-Diego holds a Ph.D. in Communication (2006, with honours), an M.A. in Business Administration, and a B.A. in Information Sciences (in the area of Advertising and Public Relations) (2002), all from the CEU Cardenal Herrera University. He has worked in the field of advertising and digital marketing in companies such as Las Provincias and Caja Rural Mediterranean. Since 2003 he works as Online Marketing Director for the CEU Cardenal Herrera University, and Online Marketing consultant for several companies. He has participated in several congresses and conferences related to marketing, communication and digital advertising. He is author of several books, including “eBranding. Posiciona tu marca en la Red” (eBranding. Position your brand on the Web). He is also the author of several articles and book chapters. He teaches several subjects in postgraduate courses and in the B.A. programme in Advertising and Public Relations of the CEU Cardenal Herrera University, where he also directs the M.A. programme in Communication and Digital Branding.