Araceli Castelló-Martínez
	Department of Communication and Social Psychology Faculty of Economic and Business Sciences University of Alicante (UA) Carretera San Vicente del Raspeig, s/n. 03690 San Vicente del Raspeig (Alicante, Spain) Telephone: 965 903 400 Ext. 2771 Website: www.aracelicastello.com araceli.castello/ua.es Araceli Castelló-Martínez holds a Ph.D. in Communication from the CEU Cardenal Herrera University (2009), an M.A. in Integral Communication from the Complutense University of Madrid (2004), and a B.A. in Advertising and Public Relations (top Gradute Award with Special Distinction) from the University of Alicante (2003). She has worked for over 5 years in online advertising planning for several websites (like Vocento and Ya.com) and media agencies (like Netthink and Initiative), in Spain and Belgium. She is the author of the study entitled “Tendencias en la planificación publicitaria online” (Trends in online advertising planning) (AIMC, 2007) and the book entitled “Estrategias empresariales en la Web 2.0. Las redes sociales online” (Business strategies in the Web 2.0. Online social networks). She is also the author of various articles and book chapters. She has been professor of “Systems and Processes in Advertising and PR” and “Deontology of Advertising and PR” at the University of Alicante and the CEU Cardenal Herrera University.   She currently teaches “Introduction to media research” within the B.A. in Advertising and PR programme of the University of Alicante, where she is part of several research groups.