Revista Latina

Metadata - 2012

http://www.revistalatinacs.org/067/art/963_Columbia/19_Evaen.html
DOI: 10.4185/RLCS-2012-963-en

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<title>RLCS, Revista Latina de Comunicación Social</title>
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<meta name="DC.title" content="Evolution of Advertising Communication in the Pre-war Period: Analysis of Federico Ribas’ Advertising Portfolio for the Gal Fragrance House (1916-1936)”/>
<meta name="DC.creator.personalName" content="Dr. Eva Quintas-Froufe"/>
<meta name="DC.creator.address" content="eq2119@columbia.edu"/>
<meta name="DC.contributor.editor" content="Dr. José-Manuel de-Pablos-Coello"/>
<meta name="DC.contributor.address" content="jpablos#ull.es"/>
<meta name="DC.Date.availableated"lang="es" scheme="iso8601" content="2012"/>
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<meta name="digital objet identifier, DOI" content="DOI: 10.4185/RLCS-2012-963-en"/>
<meta name="DC.Description" lang="en" content=“Revista Latina de Comunicación Social, RLCS, is a scientific journal edited at the University of La Laguna, ULL (Tenerife, Canary Islands) in the Laboratory of Information Technologies and New Analysis of Communication, LATINA according to its initials in Spanish, founded in 1987 by Dr. José Manuel de-Pablos-Coello, under the protection of special doctorate programmes for Latin American professors. The journal publishes under the main summary almost exclusively research papers written following the formula IMR&DC+B: introduction, methodology, results and discussion plus conclusion, with a updated bibliography: at least 70% of the bibliographic entries must be from the past 10 years and half of them from scientific journals in Spanish and English languages. Reviewers make a double blind peer examination. This is a collective and inter-university project, including many professors and researchers from almost all Spanish and Portuguese speaking countries. The journal is the following databases: EBSCO (USA), DOAJ (Lund University, Sweden), Redalyc (Mexico), Dialnet (Spain); and is indexed by the CINDOC-CSIC in DICE, ISOC, RESH, Office of Latin American Education, OEI according to its initials in Spanish; Dulcinea... and at 2011, in Scopus. In Spain the journal is a reference in the Directory of Index of Spanish Periodicals of Social and Communication Sciences, IN-RECS, of the University of Granada, UGR. RLCS occupies the first position in the cumulative index for the periods 2003-2007; 2004-2008, 2005-2009 and the years 2008. 2009 and 2010.”/>
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<meta name="DC.contributor.referee I" content="REPORT I: A very interesting article on the evolution of imagery in advertising and its use in the printed media. The inclusion of the images substantially increased the level of the article and its comprehension. It is correctly written and is highly original.The methodology is applied well (the choice of subject matter and the analysis of a sufficiently large sample of examples to allow the final evaluation to be conclusive).Furthermore, it should be noted that there has been little research on Hispanic and Spanish brands and the relationship between advertising, perfumes, the image of women and communication media; for this reason, this article represents a solid contribution to this emerging field of research.The bibliography is correct. The article remains rather long compared to those normally considered for publication but this is justified by the inclusion of a large number of images. Finding these images is an arduous task (given that they do not appear on the internet and the researcher has had to spend many long hours in the reference library). The images that have been uploaded to the web as part of this work will greatly assist future researchers in their work in this field. For this fact -among others - the article is worthy of publication.– Dr. Carlos Elías – Journalism Dept. - Catedrático - Universidad Carlos III de Madrid"/>
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<meta name="DC.contributor.referee II" content="REPORT II: Within the trend for figurative advertising in the early 20th century - in which there were a number of outstanding Spanish and foreign artists - the study of the vast quantity of works by Federico Ribas for Gal Fragrance House should be more deeply involved and with greater reference to the current trends during the period of the study. Furthermore, in respect to drawing the conclusion of the 'unique rarity', more reasons should be presented (aesthetics, techniques and / or approach) to present this as a new and valuable discovery.However, the analysis of the works of Ribas confirms a certain perspective of the marketing focus in force in this particular time in history and that the artist's models (female figures in a large majority of cases as shown by the analysis) have many points in common with the girls of Penagos, Baldrich, Mairata and other artist who were published in the same periodicals that this study uses, although they were on the editorial side.– Dr. Pedro Pérez Cuadrado– Profesor Titular - Journalism - Universidad Rey Juan Carlos, Madrid."/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.description.abstract" content="ABSTRACT: This article contains a study of 1,436 pieces of printed advertising which were illustrated by Federico Ribas Montenegro for the Gal Fragrance House between 1916 and 1936. Through the use of a double-level analysis –technical and figurative– some interesting findings concerning the narrative and iconography of the catalogued adverts were obtained. By studying the discourse of the advertisements for a company who changed the history of advertising in Spain, one can see evidence of sociocultural changes as well as how advertising evolved from being an artisanal craft into a more technical and systematic industry as a result of the application of scientific principles."/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.keywords" content="Keywords: Federico Ribas; Gal Fragance House; Heno de Pravia; advertising communication; Pre-war period.."/>
<meta name="DC.identifier" LANG="en" SCHEME="URI"/>
<meta name="DC.publisher.corporateName" content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Información y Nuevos Análisis de Comunicación, LATINA"/>
<meta name="DC.date.issued" content="2012"/>
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<meta name="DC.identifier content="http://www.revistalatinacs.org/067/art/963_Columbia/19_Evaen.html"/>
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<meta name="DC.identifier" content="http://www.revistalatinacs.org/067/art/963_Columbia/RLCS_art963en.pdf"/>
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<meta name="DC.relation.isPartOf" content="1138-5820" scheme="ISSN"/>
<meta name="DC.rights"content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Información y Nuevos Análisis de Comunicación, LATINA"/>
<meta name="DC.TERMS.bibliographicCitation" content="Quintas-Froufe, E. (2012): "Evolution of Advertising Communication in the Pre-war Period: Analysis of Federico Ribas’ Advertising Portfolio for the Gal Fragrance House (1916-1936)", Revista Latina de Comunicación Social, 67, pages 430 to 458. La Laguna (Tenerife, Canary Islands): La Laguna University, retrieved on ___th of ____ of 2_______, from
http://www.revistalatinacs.org/067art/963_Columbia/19_Evaen.html
DOI: 10.4185/RLCS-963en/ CrossRef link "/>