Metadatos latina_art949. Revista Latina de Comunicación Social, 67, 2012.
Revista Latina

Metadata - 2013

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<title>RLCS, Revista Latina de Comunicación Social</title>
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<meta name="DC.title" content="Characteristics and functions for place brands based on a Delphi method"/>
<meta name="DC.creator.personalName" content="J de San Eugenio Vela"/>
<meta name="DC.contributor.editor" content="JM de-Pablos-Coello"/>
<meta name="DC.contributor.address" content="jpablos@ull.es"/>
<meta name="DC.Date.availableated"lang="es" scheme="iso8601" content="2013"/>
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<meta name="digital objet identifier, DOI" content="DOI: 10.4185/RLCS-2013-995en"/>
<meta name="DC.Description" lang="en" content="Revista Latina de Comunicación Social, RLCS, is a scientific journal edited at the University of La Laguna, ULL (Tenerife, Canary Islands) in the Laboratory of Information Technologies and New Analysis of Communication, LATINA according to its initials in Spanish, founded in 1987 by Dr. José Manuel de-Pablos-Coello, under the protection of special doctorate programmes for Latin American professors. The journal publishes under the main summary almost exclusively research papers written following the formula IMR&DC+B: introduction, methodology, results and discussion plus conclusion, with a updated bibliography: at least 70% of the bibliographic entries must be from the past 10 years and half of them from scientific journals in Spanish and English languages. Reviewers make a double blind peer examination. This is a collective and inter-university project, including many professors and researchers from almost all Spanish and Portuguese speaking countries. RLCS is one of the three Spanish-language journals of communication that are located in second quartile of the GSC, Google Scholar Metrics, with an h-index of 9 (November 2012), which had already increased to 12 by February 2013.The journal is the following databases: EBSCO (USA), DOAJ (Lund University, Sweden), Redalyc (Mexico), Dialnet (Spain); and is indexed by the CINDOC-CSIC in DICE, ISOC, RESH, Office of Latin American Education, OEI according to its initials in Spanish; Dulcinea... and at 2011, in Scopus. In Spain the journal is a reference in the Directory of Index of Spanish Periodicals of Social and Communication Sciences, IN-RECS, of the University of Granada, UGR. RLCS occupies the first position in the cumulative index for the periods 2003-2007; 2004-2008, 2005-2009 and the years 2008. 2009 and 2010. For the fourth consecutive year, in 2011 RLCS was positioned in the top quartile of the Impact Factor Index of the Spanish Journals of Communication (In RECS). In 2012, when Google Scholar Metrics (GSM), the international journal ranking system, was launched, the RLCS positioned itself in the second quartile (Q2), position 90, of the world’s most-cited communication journals, with an h5-index of 9, which increased to 13 in February 2013, when its global h-index was 15. Included in the top 100 of journals in Google Scholar's Spanish language"/>
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<meta name="DC.description.abstract" content="ABSTRACT:Introduction. Representation of territories through brands is a recurring issue in today’s modern society. The aim of this article is to establish certain characteristics and functions pertaining to brands linked to geographical areas. Methodology. The decision was made to conduct qualitative research based on a Delphi method comprising a panel of fourteen place branding experts. Results. In relation to commercial brands, it is found that, since they are publicly owned, place brands call for more complex management, preferably on three levels: public administration, private organisations and citizens. Conclusions. Based on the results obtained, it is concluded that management of places centres on the projection of unique, spatial identities on the context of increasing competition between territories."/>
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<meta name="DC.keywords" content="Keywords: place brand; branding; communication; territorial identity; marketing; Delphi"/>
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<meta name="DC.publisher.corporateName" content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Información y Nuevos Análisis de Comunicación, LATINA"/>
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<meta name="DC.identifier" content="http://www.revistalatinacs.org/068/paper/995_Vic/RLCS_art995en.pdf"/>
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<meta name="DC.relation.isPartOf" content="1138-5820" scheme="ISSN"/>
<meta name="DC.rights"content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Información y Nuevos Análisis de Comunicación, LATINA"/>
<meta name="DC.TERMS.bibliographicCitation" content="J de San Eugenio Vela, J Fernández-Cavia, J Nogué, M Jiménez-Morales (2013): “Characteristics and functions for place brands based on a Delphi method”, at Revista Latina de Comunicación Social "/>