Metadatos latina_art949. Revista Latina de Comunicación Social, 67, 2012.
Revista Latina

Metadata - 2013

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<title>RLCS, Revista Latina de Comunicación Social</title>
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<meta name="DC.title" content="Companies on Facebook and Twitter. Current situation and communication strategies"/>
<meta name="DC.creator.personalName" content="JÁ Pérez Dasilva"/>
<meta name="DC.contributor.editor" content="JM de-Pablos-Coello"/>
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<meta name="DC.Date.availableated"lang="es" scheme="iso8601" content="2013"/>
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<meta name="digital objet identifier, DOI" content="DOI: 10.4185/RLCS-2013-996en"/>
<meta name="DC.Description" lang="en" content="Revista Latina de Comunicación Social, RLCS, is a scientific journal edited at the University of La Laguna, ULL (Tenerife, Canary Islands) in the Laboratory of Information Technologies and New Analysis of Communication, LATINA according to its initials in Spanish, founded in 1987 by Dr. José Manuel de-Pablos-Coello, under the protection of special doctorate programmes for Latin American professors. The journal publishes under the main summary almost exclusively research papers written following the formula IMR&DC+B: introduction, methodology, results and discussion plus conclusion, with a updated bibliography: at least 70% of the bibliographic entries must be from the past 10 years and half of them from scientific journals in Spanish and English languages. Reviewers make a double blind peer examination. This is a collective and inter-university project, including many professors and researchers from almost all Spanish and Portuguese speaking countries. RLCS is one of the three Spanish-language journals of communication that are located in second quartile of the GSC, Google Scholar Metrics, with an h-index of 9 (November 2012), which had already increased to 12 by February 2013.The journal is the following databases: EBSCO (USA), DOAJ (Lund University, Sweden), Redalyc (Mexico), Dialnet (Spain); and is indexed by the CINDOC-CSIC in DICE, ISOC, RESH, Office of Latin American Education, OEI according to its initials in Spanish; Dulcinea... and at 2011, in Scopus. In Spain the journal is a reference in the Directory of Index of Spanish Periodicals of Social and Communication Sciences, IN-RECS, of the University of Granada, UGR. RLCS occupies the first position in the cumulative index for the periods 2003-2007; 2004-2008, 2005-2009 and the years 2008. 2009 and 2010. For the fourth consecutive year, in 2011 RLCS was positioned in the top quartile of the Impact Factor Index of the Spanish Journals of Communication (In RECS). In 2012, when Google Scholar Metrics (GSM), the international journal ranking system, was launched, the RLCS positioned itself in the second quartile (Q2), position 90, of the world’s most-cited communication journals, with an h5-index of 9, which increased to 13 in February 2013, when its global h-index was 15. Included in the top 100 of journals in Google Scholar's Spanish language"/>
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<meta name="DC.description.abstract" content="ABSTRACT:Introduction. Given their influence, companies are being forced to integrate social networks in their communication strategies. Objectives. This article aims to provide an overview of the use of Facebook and Twitter by the main commercial brands in Spain and to analyse the communication strategies of the companies that tend to receive more complaints from the public. Method. The study is based on the examination of the social network accounts of the three brands with the highest advertising investment in each of the 15 industry sectors. A total of 5,433 tweets and 3,000 posts were analysed. Conclusions. The study confirmed the massive presence of these companies is the social networks and demonstrated the extreme variability of the number of followers, the traffic and the nature of the information published. However, it was also demonstrated that the use made of the different social networks and the communication strategies required by the different companies are distinguishable and identifiable."/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.keywords" content="Keywords: Social networks; Online marketing; Corporate communication; Web 2.0."/>
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<meta name="DC.publisher.corporateName" content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Información y Nuevos Análisis de Comunicación, LATINA"/>
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<meta name="DC.relation.isPartOf" content="1138-5820" scheme="ISSN"/>
<meta name="DC.rights"content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Información y Nuevos Análisis de Comunicación, LATINA"/>
<meta name="DC.TERMS.bibliographicCitation" content="JÁ Pérez Dasilva, A Genaut Arratibel, K Meso Aierdi, T Mendiguren Galdospín, I Marauri Castillo, L Iturregui Mardaras, MM Rodríguez González, D Rivero Santamarina (2013): “Companies on Facebook and Twitter. Current situation and communication strategies”, at  Revista Latina de Comunicación Social."/>