Guillermo López García
Department of Language Theory and Communication Sciences
Guillermo López García holds a Bachelor’s Degree (1998) and a Doctoral Degree (2002) in Audiovisual Communication from the University of Valencia. His research activity has been recognised for two six-year periods (2000-2005 and 2006-2011). His two main lines of research are Public Opinion (particularly, electoral processes) and Digital Communication, both of which are explored in this article. Over the last decade, he has published ten books and about 50 articles in journals and book chapters, most of them related to his two lines of research.
Within this general area, in recent years much of his research has been related to the analysis of the blogosphere in Spain, specifically its relation with the media agenda and its ability to influence the public opinion, and in general to the incidence of the new digital media in the logic of electoral processes.
His study of the Internet and the blogosphere is not only developed from an academic perspective and since 2000 he writes opinion and analysis articles in a website (La Página Definitiva). Since 2003, he also runs his own blog (Chapapote Discursivo), which is devoted to the analysis of the media and their behaviour on the Internet.