Sergio Monge Benito
Department of Audiovisual Communication and Advertising
Sergio Monge Benito is Associate Professor at the University of the Basque Country (UPV/EHU). He holds a Bachelor’s degree in Advertising and Public Relations, and a Doctoral degree in Audiovisual Communication and Advertising. Professor of Advertising effectiveness; Marketing: concepts, strategies and techniques; and Communication and advertising: persuasive strategies, in the bachelor’s degree in Advertising and Public Relations. He teaches in three different languages: Spanish, Basque and English.
His publications include several journal articles, book chapters and many communication papers and presentations. Consultant to various companies and organisations in the field of communications through knowledge transfer contracts with the university.
Their research lines are communication through the internet (web 2.0, blogs, positioning, online reputation, social networks, etc.) and in neuro-marketing. His h-index is 6 in Google Scholar (2015). His personal website is: www.sergiomonge.com