Sandra Usín Enales
Department of Audiovisual Communication and Advertising
Sandra Usín Enales is Associate Professor at the University of the Basque Country. She holds a Bachelor’s degree in Social and Communication Sciences with speciality in Advertising and Public Relations; and Doctoral degree in Audiovisual Communication and Advertising.
Professor of “Psycho-sociology of consumption and marketing”, “Strategic and interactive marketing” and “Cultural Marketing” in the Bachelor’s degree programme in Advertising and public relations; Professor of “Commercial, corporate and institutional communication” and “Public relations techniques” in the Bachelor’s degree programme in Journalism, audiovisual communication and advertising; and Professor of “Consumer behaviour” in the Master’s degree programme in Marketing and commercial management of the UPV/EHU. Professor of “Institutional communication” in the Master’s degree programme in Corporate Communication of the University of the Basque Country. Some of these subjects are taught in the Basque Language.
Her main lines of research are: “consumer behaviour”, which is the object of study of her doctoral thesis, which focused on “the purchase behaviour of shopping centres consumers in Vizcaya” and won the second place of the national award for best doctoral thesis on trade in 2012 and 2013. The work on this line of research also includes the participation in a research project of the University of the Basque Country, which resulted in many papers presented at conferences (most of them international), journal articles and a book. Moreover, this area of study has been perfected with two research stays at foreign universities (the University of York and the University of London) and the University of Deusto.
The second line of research is “communication and advertising”. Work on this line includes the participation in two research projects, one funded by the University of the Basque Country and the Government of Castile and León. Work on this line of research has also resulted in a book chapter, articles and conference papers. The third line of research is photography and communication, which has involved the participation in a research project of the Government of Castile and León.