Fanny Paladines Galarza
Collaborator at the Department of Sociology VI,
PhD in Communication and Journalism from the University Santiago de Compostela (Spain). Author of articles published in Palabra Clave, Materia Prima, Latina, Razón y Palabra, Redmarka, CISCI, AISTI, and Signo y Pensamiento. Author of two book chapters on communication research in Loja-Ecuador.
Editor of the book titled Comunicación estratégica en las organizaciones (“Strategic communication in organisations”), edited by Latina. Publication in the Yearbook of media companies of Ecuador.
Coordinator of the BA degree programme in Public Relations and Director of the the research project titled “Observatory of Strategic Communication in Ecuador” funded by the Private Technical University of Loja.
Her research lines are: brand/branding, digital brand, social networks management, traditional and digital corporate/strategic communication.