Revista Latina

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Andrea Velásquez Benavides

Department of Communication Sciences.
Organisational communication section.
Private Technical University of Loja
San Cayetano street, 1101608, Loja, Ecuador
Phone: (593-7) 3710444
avvelasquez@utpl.edu.ec.

Full Professor of Marketing and Advertising at the Private Technical University of Loja (Ecuador). PhD student in Communication and Creative Industries at the University of Santiago de Compostela (Spain).

MA in Communication and Creative Industries at the same University.
Her lines of research are: media consumption, reception, audiences, digital branding, and media competencies.

ORCID:  http://orcid.org/0000-0003-0534-290X
Google Scholar: https://scholar.google.es/citations?user=HcRFe8AAAAJ&hl=es