Metadatos. Revista Latina de Comunicacion Social, 70, 2015.
Revista Latina

Metadata - 2016

<journal>
<journal_metadata language="en">
<title>RLCS, Revista Latina de Comunicacion Social</title>
<meta http-equiv="Content-Type" Content="text/html; charset=iso-8859-1"/>
</journal_metadata>
<journal issue>
<publication_date media_type="electronic">
</journal_issue>
</journal>
<meta http-equiv="Content-Type" Content="text/html; charset=iso-8859-1"/>
<meta name="DC.title" content="El nombre de la marca corporativa. Una taxonomía de los nombres de empresa familiar en España"/>
<meta name="DC.title" content="The name of the corporate brand. A taxonomy of the names of family business in Spain"/>
<meta name="DC.creator.personalName" content="A Pinillos"/>
<meta name="DC.contributor.editor" content="JM de-Pablos-Coello"/>
<meta name="DC.contributor.address" content="jpablos@ull.es"/>
<meta name="DC.Date.availableated"lang="en" scheme="iso8601" content="2016"/>
<meta name="resource-type" content="scientific paper"/>
<meta name="distribution" content="Global"/>
<meta name="robots" content="all"/>
<meta name="rating" content="General"/>
<meta name="digital objet identifier, DOI" content="10.4185/RLCS-2016-1119en"/>
<meta name="DC.Description" lang="en" content="Revista Latina de Comunicacion Social, RLCS, is a scientific journal edited at the University of La Laguna, ULL (Tenerife, Canary Islands) in the Laboratory of Information Technologies and New Analysis of Communication, LATINA according to its initials in Spanish, founded in 1987 by Dr. José Manuel de-Pablos-Coello, under the protection of special doctorate programmes for Latin American professors. The journal publishes under the main summary almost exclusively research papers written following the formula IMR&DC+B: introduction, methodology, results and discussion plus conclusion, with a updated bibliography: at least 70% of the bibliographic entries must be from the past 10 years and half of them from scientific journals in Spanish and English languages. Reviewers make a double blind peer examination. This is a collective and inter-university project, including many professors and researchers from almost all Spanish and Portuguese speaking countries. The journal is the following databases: SCOPUS, EBSCO (USA), DOAJ (Lund University, Sweden), Redalyc (Mexico), Dialnet (Spain); and is indexed by the CINDOC-CSIC in DICE, ISOC, RESH, Office of Latin American Education, OEI according to its initials in Spanish; Dulcinea... and at 2011, in Scopus. In Spain the journal is a reference in the Directory of Index of Spanish Periodicals of Social and Communication Sciences, IN-RECS, of the University of Granada, UGR. RLCS occupies the first position in the cumulative index for the periods 2003-2007; 2004-2008, 2005-2009 and the years 2008. 2009 and 2010. For the fourth consecutive year, in 2011 RLCS was positioned in the top quartile of the Impact Factor Index of the Spanish Journals of Communication (In RECS). Included in the top 100 of journals in Google Scholar's Spanish language, years 2014, 2013 and 2012. In 2015, in the position 25 of the scientific journalss in Spanish Languages more mentioned, according to Google Scholar Metrics, GSM, and for the second consecutive year (2013, 2014) in the first cuartil (Q1) of the journals of Social Communication, of agreement to the international ranking based on GSM that realizes the University of Granada."/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.description.abstract" content="ABSTRACT: Introduction: In this work we carry out a critical review of the literature on brand name. We examine the most frequent criteria for brand naming and we put forward a new taxonomy based on the patronym. Methodology: We propose new denominative categories by combining the already existing ones. For this we start from a sample of business names of Spanish family firms, with the approach of variables and sub-variables which refer to denominative criteria and distinctive traits of the company. Results: An original taxonomy of patronyms, from the analysis of the business names of family firms, which is a step forward in academic and applied research processes on corporate naming."/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.keywords" content="Keywords:Corporate name; brand name; patronymic; family business; naming. "/>
<meta name="DC.identifier" LANG="en" SCHEME="URI"/>
<meta name="DC.publisher.corporateName" content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Informacion y Nuevos Análisis de Comunicacion, LATINA"/>
<meta name="DC.date.issued" content="2016"/>
<meta name="DC.type" content="text/html"/>
<meta name="DC.identifier content="http://www.revistalatinacs.org/071/paper/1119/39en.html"/>
<meta name="DC.type" content="text/pdf"/>
<meta name="DC.identifier" content="http://www.revistalatinacs.org/071/paper/1119/RLCS-paper1119en.pdf"/>
<meta name="DC.type" content="text/html;charset=iso-8859-1"/>
<meta name="DC.relation.isPartOf" content="1138-5820" scheme="ISSN"/>
<meta name="DC.rights"content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Informacion y Nuevos Análisis de Comunicacion, LATINA"/>
<meta name="DC.TERMS.bibliographicCitation" content="A Pinillos Laffón, F Olivares Delgado, D Rodríguez Valero (2016): ―The name of the corporate brand. A taxonomy of the names of family business in Spain‖. Revista Latina de Comunicación Social, 71, pp. 750 to 774
http://www.revistalatinacs.org/071/paper/1119/39en.html
DOI: 10.4185/RLCS-2016-1119en"/>