Metadatos. Revista Latina de Comunicacion Social, 71, 2016.
Revista Latina

Metadata - 2016

<journal>
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<title>RLCS, Revista Latina de Comunicacion Social</title>
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<meta name="DC.title" content="The general-interest digital ‘press’, as advertising platform: Changes in its business model"/>
<meta name="DC.creator.personalName" content="L Maestro Espínola"/>
<meta name="DC.contributor.editor" content="JM de-Pablos-Coello"/>
<meta name="DC.contributor.address" content="jpablos@ull.es"/>
<meta name="DC.Date.availableated"lang="en" scheme="iso8601" content="2016"/>
<meta name="resource-type" content="scientific paper"/>
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<meta name="digital objet identifier, DOI" content="10.4185/RLCS-2016-1134en"/>
<meta name="DC.Description" lang="en" content="Revista Latina de Comunicacion Social, RLCS, is a scientific journal edited at the University of La Laguna, ULL (Tenerife, Canary Islands) in the Laboratory of Information Technologies and New Analysis of Communication, LATINA according to its initials in Spanish, founded in 1987 by Dr. José Manuel de-Pablos-Coello, under the protection of special doctorate programmes for Latin American professors. The journal publishes under the main summary almost exclusively research papers written following the formula IMR&DC+B: introduction, methodology, results and discussion plus conclusion, with a updated bibliography: at least 70% of the bibliographic entries must be from the past 10 years and half of them from scientific journals in Spanish and English languages. Reviewers make a double blind peer examination. This is a collective and inter-university project, including many professors and researchers from almost all Spanish and Portuguese speaking countries. The journal is the following databases: SCOPUS, EBSCO (USA), DOAJ (Lund University, Sweden), Redalyc (Mexico), Dialnet (Spain); and is indexed by the CINDOC-CSIC in DICE, ISOC, RESH, Office of Latin American Education, OEI according to its initials in Spanish; Dulcinea... and at 2011, in Scopus. In Spain the journal is a reference in the Directory of Index of Spanish Periodicals of Social and Communication Sciences, IN-RECS, of the University of Granada, UGR. RLCS occupies the first position in the cumulative index for the periods 2003-2007; 2004-2008, 2005-2009 and the years 2008. 2009 and 2010. For the fourth consecutive year, in 2011 RLCS was positioned in the top quartile of the Impact Factor Index of the Spanish Journals of Communication (In RECS). Included in the top 100 of journals in Google Scholar's Spanish language, years 2014, 2013 and 2012. In 2015, in the position 25 of the scientific journalss in Spanish Languages more mentioned, according to Google Scholar Metrics, GSM, and for the second consecutive year (2013, 2014) in the first cuartil (Q1) of the journals of Social Communication, of agreement to the international ranking based on GSM that realizes the University of Granada."/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.description.abstract" content="ABSTRACT:Introduction. The relationship between the press and advertising has undergone a strong transformation during the digital migration. Traditionally, the press maintained a high rate of efficiency that ensured a hefty percentage of income. However, the media have also undergone a strong transformation during the years of the crisis, and although the general-interest press closed the year 2015 with 17 million daily readers, its advertising revenue continued to fail to reach a level of balance. The objective of this work is to analyse the causes of this loss of balance and examine the changes in the business model. Methods. The study adopts a qualitative approach (based on in-depth interviews with the representatives of twenty of the most important online news media). In addition, in order to increase the scientific strength of the project, an in-depth literature review has been conducted. Results and conclusions. Although the online editions of the press have experienced a great growth in the last years, the revenue of the printed press in 2015 was 241% higher than its digital counterpart."/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.keywords" content="Keywords:Business models, digital advertising, digitisation, advertisers, funding of digital press, advertising platforms; digital press return."/>
<meta name="DC.identifier" LANG="en" SCHEME="URI"/>
<meta name="DC.publisher.corporateName" content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Informacion y Nuevos Análisis de Comunicacion, LATINA"/>
<meta name="DC.date.issued" content="2016"/>
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<meta name="DC.identifier content="http://www.revistalatinacs.org/071/paper/1134/54en.html"/>
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<meta name="DC.identifier" content="http://www.revistalatinacs.org/071/paper/1134/RLCS-paper1134en.pdf"/>
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<meta name="DC.relation.isPartOf" content="1138-5820" scheme="ISSN"/>
<meta name="DC.rights"content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Informacion y Nuevos Análisis de Comunicacion, LATINA"/>
<meta name="DC.TERMS.bibliographicCitation" content=“L Maestro Espínola, JV García Santamaría, MJ Pérez Serrano (2016): “The general-interest digital press as advertising platform: Changes in its business model”. Revista Latina de Comunicación Social, 71, pp. 1.048 to 1.068
http://www.revistalatinacs.org/071/paper/1134/54en.html
DOI: 10.4185/RLCS-2016-1134en"/>