Bachelor in Advertising and Public Relation and Phd by Sevilla University, where he also received the Extraordinary Phd Award.
He is professor and researcher in the Audiovisual Communication, Advertising and Literature Department of Sevilla University, where he teaches communication and advertising courses.
His research line is focused on the study of propaganda and advertising semiotics. He has co-edited different books and wrote several papers that were published in academic journals such as Historia y Comunicación Social and Revista Latina de Comunicación Social. He also participated in academic encounters and congresses.
He published the book “Elements to a communicational theory of propaganda” (Alfar, Sevilla) in 2006.
H index: 6