Metadatos. Revista Latina de Comunicacion Social, 72, 2017.
Revista Latina

Metadata - 2017

<journal_metadata language="en">
<title>RLCS, Revista Latina de Comunicacion Social</title>
<meta http-equiv="Content-Type" Content="text/html; charset=iso-8859-1"/>
<journal issue>
<publication_date media_type="electronic">
<meta http-equiv="Content-Type" Content="text/html; charset=iso-8859-1"/>
<meta name="DC.title" content="The relational paradigm in the strategies used by destination marketing organizations. Interactivity and social roles in institutional tourist websites "/>
<meta name="DC.creator.personalName" content="A M Martínez-Sala"/>
<meta name="DC.contributor.editor" content="JM de-Pablos-Coello"/>
<meta name="DC.contributor.address" content=""/>
<meta name="DC.Date.availableated"lang="en" scheme="iso8601" content="2017"/>
<meta name="resource-type" content="scientific paper"/>
<meta name="distribution" content="Global"/>
<meta name="robots" content="all"/>
<meta name="rating" content="General"/>
<meta name="digital objet identifier, DOI" content="10.4185/RLCS-2017-1170en"/>
<meta name="DC.Description" lang="en" content="Revista Latina de Comunicacion Social, RLCS, is a scientific journal edited at the University of La Laguna, ULL (Tenerife, Canary Islands) in the Laboratory of Information Technologies and New Analysis of Communication, LATINA according to its initials in Spanish, founded in 1987 by Dr. José Manuel de-Pablos-Coello, under the protection of special doctorate programmes for Latin American professors. The journal publishes under the main summary almost exclusively research papers written following the formula IMR&DC+B: introduction, methodology, results and discussion plus conclusion, with a updated bibliography: at least 70% of the bibliographic entries must be from the past 10 years and half of them from scientific journals in Spanish and English languages. Reviewers make a double blind peer examination. This is a collective and inter-university project, including many professors and researchers from almost all Spanish and Portuguese speaking countries. The journal is the following databases: SCOPUS, EBSCO (USA), DOAJ (Lund University, Sweden), Redalyc (Mexico), Dialnet (Spain); and is indexed by the CINDOC-CSIC in DICE, ISOC, RESH, Office of Latin American Education, OEI according to its initials in Spanish; Dulcinea... and at 2011, in Scopus. In Spain the journal is a reference in the Directory of Index of Spanish Periodicals of Social and Communication Sciences, IN-RECS, of the University of Granada, UGR. RLCS occupies the first position in the cumulative index for the periods 2003-2007; 2004-2008, 2005-2009 and the years 2008. 2009 and 2010. For the fourth consecutive year, in 2011 RLCS was positioned in the top quartile of the Impact Factor Index of the Spanish Journals of Communication (In RECS). Included in the top 100 of journals in Google Scholar's Spanish language, years 2014, 2013 and 2012. In 2015, in the position 25 of the scientific journalss in Spanish Languages more mentioned, according to Google Scholar Metrics, GSM, and for the second consecutive year (2013, 2014) in the first cuartil (Q1) of the journals of Social Communication, of agreement to the international ranking based on GSM that realizes the University of Granada."/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.description.abstract" content="ABSTRACT: Introduction and objectives. The research analyses the degree of interactivity of the official tourist websites of the main Spanish sun and beach destinations as far as their strategies in achieving a two-way communication performance. Besides, key aspects related to social media and the social web, which are also necessary in this bidirectional communication established with their target audience are also evaluated in this research. Methodology. In both cases, content and functional analysis are applied to a series of indicators that provide descriptive information about their status and a score that allows a comparative analysis. Results and conclusions. The results show significant shortcomings in the field of interactivity, but an important development regarding social media and social website tools. At the same time, the research points out elements which are essential tools in tourism marketing and communication strategies that must be corrected in order to benefit aspects of social tourist websites. "/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.keywords" content="Keywords: Official tourist website; relational marketing; interactivity; social media; social website; digital communication strategy."/>
<meta name="DC.identifier" LANG="en" SCHEME="URI"/>
<meta name="DC.publisher.corporateName" content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Informacion y Nuevos Análisis de Comunicacion, LATINA"/>
<meta name="" content="2017"/>
<meta name="DC.type" content="text/html"/>
<meta name="DC.identifier content=""/>
<meta name="DC.type" content="text/pdf"/>
<meta name="DC.identifier" content=""/>
<meta name="DC.type" content="text/html;charset=iso-8859-1"/>
<meta name="DC.relation.isPartOf" content="1138-5820" scheme="ISSN"/>
<meta name="DC.rights"content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Informacion y Nuevos Análisis de Comunicacion, LATINA"/>
<meta name="DC.TERMS.bibliographicCitation" content=AM Martínez-Sala, J Monserrat-Gauchi, C Campillo Alhama (2017): “The relational paradigm in the strategies used by destination marketing organizations. Interactivity and social roles in institutional tourist websites”. Revista Latina de Comunicación Social, 72, pp. 374 to 396.
DOI: 10.4185/RLCS-2017-1120en"/>