Metadatos. Revista Latina de Comunicacion Social, 72, 2017.
Revista Latina

Metadata - 2017

<journal>
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<title>RLCS, Revista Latina de Comunicacion Social</title>
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<meta name="DC.title" content="Representation of the Other in social advertising: Analysis of the graphic advertising of NGDOs in social networks"/>
<meta name="DC.creator.personalName" content="C Arely Donis"/>
<meta name="DC.contributor.editor" content="JM de-Pablos-Coello"/>
<meta name="DC.contributor.address" content="jpablos@ull.es"/>
<meta name="DC.Date.availableated"lang="en" scheme="iso8601" content="2017"/>
<meta name="resource-type" content="scientific paper"/>
<meta name="distribution" content="Global"/>
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<meta name="digital objet identifier, DOI" content="10.4185/RLCS-2017-1172en"/>
<meta name="DC.Description" lang="en" content="Revista Latina de Comunicacion Social, RLCS, is a scientific journal edited at the University of La Laguna, ULL (Tenerife, Canary Islands) in the Laboratory of Information Technologies and New Analysis of Communication, LATINA according to its initials in Spanish, founded in 1987 by Dr. José Manuel de-Pablos-Coello, under the protection of special doctorate programmes for Latin American professors. The journal publishes under the main summary almost exclusively research papers written following the formula IMR&DC+B: introduction, methodology, results and discussion plus conclusion, with a updated bibliography: at least 70% of the bibliographic entries must be from the past 10 years and half of them from scientific journals in Spanish and English languages. Reviewers make a double blind peer examination. This is a collective and inter-university project, including many professors and researchers from almost all Spanish and Portuguese speaking countries. The journal is the following databases: SCOPUS, EBSCO (USA), DOAJ (Lund University, Sweden), Redalyc (Mexico), Dialnet (Spain); and is indexed by the CINDOC-CSIC in DICE, ISOC, RESH, Office of Latin American Education, OEI according to its initials in Spanish; Dulcinea... and at 2011, in Scopus. In Spain the journal is a reference in the Directory of Index of Spanish Periodicals of Social and Communication Sciences, IN-RECS, of the University of Granada, UGR. RLCS occupies the first position in the cumulative index for the periods 2003-2007; 2004-2008, 2005-2009 and the years 2008. 2009 and 2010. For the fourth consecutive year, in 2011 RLCS was positioned in the top quartile of the Impact Factor Index of the Spanish Journals of Communication (In RECS). Included in the top 100 of journals in Google Scholar's Spanish language, years 2014, 2013 and 2012. In 2015, in the position 25 of the scientific journalss in Spanish Languages more mentioned, according to Google Scholar Metrics, GSM, and for the second consecutive year (2013, 2014) in the first cuartil (Q1) of the journals of Social Communication, of agreement to the international ranking based on GSM that realizes the University of Granada."/>
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<meta name="DC.description.abstract" content="ABSTRACT:This article examines social advertising’s discourse and representation of the “Other”, understood as any social or cultural group of people depicted in such advertising message. The article describes the features used in recent decades by social advertising to represent minority groups or groups of people in a situation of vulnerability or exclusion. The study is based on the analysis of the representation of the Other in the graphic advertising disseminated by NGDOs in social networks, in Spain, between 2011-2016. A sample of advertising messages is subjected to content analysis to identify the sectors targeted and depicted by NGDOs and the differences in their representations, as well as the type of discourses used to portray these groups. The critical analysis of the discourse and image aims to determine whether NGDOs legitimise social relations of subordination between social and cultural groups. Finally, the article examines some theoretical proposals based on the transformation of the representations and discourse of the Other (minorities and vulnerable cultural and social groups) in the social advertising of NGDOs, to identify ways to avoid social representations that legitimise relations of inequality among the populations depicted by the advertising discourse, as a first step towards an improvement in this area."/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.keywords" content="Keywords:Social advertising; Social representations; NGDO; Social networks; Otherness; Discourse."/>
<meta name="DC.identifier" LANG="en" SCHEME="URI"/>
<meta name="DC.publisher.corporateName" content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Informacion y Nuevos Análisis de Comunicacion, LATINA"/>
<meta name="DC.date.issued" content="2017"/>
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<meta name="DC.identifier content="http://www.revistalatinacs.org/072paper/1171/22en.html"/>
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<meta name="DC.identifier" content="http://www.revistalatinacs.org/072paper/1171/RLCS-paper1172en.pdf"/>
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<meta name="DC.relation.isPartOf" content="1138-5820" scheme="ISSN"/>
<meta name="DC.rights"content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Informacion y Nuevos Análisis de Comunicacion, LATINA"/>
<meta name="DC.TERMS.bibliographicCitation" content=C Arely Donis, TG Martín Casado (2017): “Representación del Otro en publicidad social: Análisis publicidad gráfica en redes sociales de ONGD”. Revista Latina de Comunicación Social, 72, pp. 415 a 429.
http://www.revistalatinacs.org/072paper/1172/22en.html
DOI: 10.4185/RLCS-2017-1172en"/>