Metadatos. Revista Latina de Comunicacion Social, 72, 2017.
Revista Latina

Metadata - 2018

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<title>RLCS, Revista Latina de Comunicacion Social</title>
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<meta name="DC.title" content="The professionalization of youtubers: the case of Verdeliss and the brands"/>
<meta name="DC.creator.personalName" content="A Elorriaga Illera"/>
<meta name="DC.contributor.editor" content="JM de-Pablos-Coello"/>
<meta name="DC.contributor.address" content="jpablos@ull.es"/>
<meta name="DC.Date.availableated"lang="en" scheme="iso8601" content="2018"/>
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<meta name="digital objet identifier, DOI" content="10.4185/RLCS-2017-1244en"/>
<meta name="DC.Description" lang="en" content="Revista Latina de Comunicacion Social, RLCS, is a scientific journal edited at the University of La Laguna, ULL (Tenerife, Canary Islands) in the Laboratory of Information Technologies and New Analysis of Communication, LATINA according to its initials in Spanish, founded in 1987 by Dr. José Manuel de-Pablos-Coello, under the protection of special doctorate programmes for Latin American professors. The journal publishes under the main summary almost exclusively research papers written following the formula IMR&DC+B: introduction, methodology, results and discussion plus conclusion, with a updated bibliography: at least 70% of the bibliographic entries must be from the past 10 years and half of them from scientific journals in Spanish and English languages. Reviewers make a double blind peer examination. This is a collective and inter-university project, including many professors and researchers from almost all Spanish and Portuguese speaking countries. The journal is the following databases: SCOPUS, EBSCO (USA), DOAJ (Lund University, Sweden), Redalyc (Mexico), Dialnet (Spain); and is indexed by the CINDOC-CSIC in DICE, ISOC, RESH, Office of Latin American Education, OEI according to its initials in Spanish; Dulcinea... and at 2011, in Scopus. In Spain the journal is a reference in the Directory of Index of Spanish Periodicals of Social and Communication Sciences, IN-RECS, of the University of Granada, UGR. RLCS occupies the first position in the cumulative index for the periods 2003-2007; 2004-2008, 2005-2009 and the years 2008. 2009 and 2010. For the fourth consecutive year, in 2011 RLCS was positioned in the top quartile of the Impact Factor Index of the Spanish Journals of Communication (In RECS). Included in the top 100 of journals in Google Scholar's Spanish language, years 2014, 2013 and 2012. In 2015, in the position 25 of the scientific journalss in Spanish Languages more mentioned, according to Google Scholar Metrics, GSM, and for the second consecutive year (2013, 2014) in the first cuartil (Q1) of the journals of Social Communication, of agreement to the international ranking based on GSM that realizes the University of Granada."/>
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<meta name="DC.description.abstract" content=" ABSTRACT: Introduction. Thanks to the YouTube platform, people previously unknown can generate such a large community that many brands can be seduced to collaborate with them through a new form of advertisement and product placement. We focus on Verdeliss’ case, a young Spanish mother of six children that has professionalized her activity on YouTube. Methodology. We performed a content analysis of 606 videos published in the Verdeliss’ YouTube channel verifying the presence (spontaneous or sponsored) of brands and their evolution. Results. We established 4 differentiated stages in her contents production, each one with different characteristics. The last stage of their production corresponds to the permanent collaboration with commercial brands. Conclusions. This new profile of professional influencer is obliging brands to re-invent their communication to keep connecting with their consumers. "/>
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<meta name="DC.keywords" content="Keywords: youtubers; brands; influencer; digital contents; branded content"/>
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<meta name="DC.publisher.corporateName" content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Informacion y Nuevos Análisis de Comunicacion, LATINA"/>
<meta name="DC.date.issued" content="2018"/>
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<meta name="DC.relation.isPartOf" content="1138-5820" scheme="ISSN"/>
<meta name="DC.rights"content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Informacion y Nuevos Análisis de Comunicacion, LATINA"/>
<meta name="DC.TERMS.bibliographicCitation" content="A Elorriaga Illera, S Monge Benito (2018): “The professionalization of youtubers: the case of Verdeliss and the brands”. Revista Latina de Comunicación Social, 73, pp. 37 a 54.
http://www.revistalatinacs.org/073paper/1244/03en.html
DOI: 10.4185/RLCS-2017-1244en"/>