Roberto Manzano Antón
Department of Commercialization and Market Research
Associate Professor in the Faculty of Economic and Business Sciences of Universidad Complutense de Madrid. Previously, and for more than ten years, he has worked as Professor in the IE Business School and IE University. PhD in Marketing by UCM with Outstanding Cum Laude score and MBA by IE Business School with final outstanding score as well. His professional experience for more than twenty years prior teaching was centered in management responsibility positions in multinational Mass Consumption companies such as Johnson & Johnson, Ralston Purina or Leroy Merlin.
His research areas are focused on themes associated to multichannel distribution, building image on retail distribution, sensory marketing and distributor’s brands.
Co-author of the books “Marketing Sensorial: Comunicar con los sentidos en el punto de venta”. Editorial Pearson Prentice Hall (2011) and “La Construcción de Imagen de Enseña en las Grandes Superficies Especializadas” (2010), as well as different papers on academic and professional journals.
Part of his scientific production (H Index= 5) can be found in the following google scholar link: https://scholar.google.es/citations?user=PYfxxI8AAAAJ&hl=es