Revista Latina


Diana Gavilán Bouzas

Department of Commercialization and Market Research
Faculty of Information Sciences
Universidad Complutense de Madrid
Avda. Complutense s/n, 28040, Madrid
Phone number 91 394 22 56

She is currently Associate Professor in Universidad Complutense de Madrid. Faculty of Information Sciences. (UCM). She graduated in Information Sciences - Advertisement- where she was granted the Bachelor’s Prize for being among the ten best files of her promotion. Between 1994-1996 she enjoyed a UCM predoctoral scholarship. She is PhD in Economic and Business Sciences by Universidad Complutense de Madrid with the Outstanding Cum Laude score and Master’s degree in Marketing by Escuela Superior de Estudios de Marketing (ESEM).

Her research area is focused on communication from the perspective of experiences and sensoriality. She is author of numerous papers published on academic–Comunicar, Icono 14, International Journal of Information Management, Research in Social and Administrative Pharmacy, AdResearch, Investigación y Marketing among others– and professional journals of impact – MK Marketing y Ventas, Distribución y Consumo, Farmaventas…–. Guest lecturer in different national (Future Of Advertising 2015, Publicatessen) and international forums (AEMARK, IAMB, EMAC, KAMS), as well as of general information (Documentos tv, El Mundo, RNE…).

She has conducted several Research Projects (art. 83) for different companies such as IKEA, Tatum Consulting, and has worked as researcher of the Extraordinary Santader Chair of HHRR Marketing.

Published books: Nuevas tendencias en Comunicación Interna in “Nuevas tendencias de Comunicación”, Coord. T. Pintado and J. Sánchez Ed. Esic (2014); “Comunicar con los sentidos en el punto de venta” Ed. Prentice Hall (2011); “El rapto del tiempo. Experimentos curiosidades y fantasías sobre la gestión de esperas.” Ed. ESIC (2010) (

Part of her scientific production (H Index= 9) can be found in the following google scholar link:g