Metadatos. Revista Latina de Comunicacion Social, 72, 2017.
Revista Latina

Metadata - 2018

<journal>
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<title>RLCS, Revista Latina de Comunicacion Social</title>
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<meta name="DC.title" content="Multicriteria techniques applied to social media in public sector: the use of Twitter by different law enforcement authorities profiles">
<meta name="DC.creator.personalName" content="E Guijarro"/>
<meta name="DC.contributor.editor" content="JM de-Pablos-Coello"/>
<meta name="DC.contributor.address" content="jpablos@ull.es"/>
<meta name="DC.Date.availableated"lang="en" scheme="iso8601" content="2018"/>
<meta name="resource-type" content="scientific paper"/>
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<meta name="digital objet identifier, DOI" content="10.4185/RLCS-2017-1314en"/>
<meta name="DC.Description" lang="en" content="Revista Latina de Comunicacion Social, RLCS, is a scientific journal edited at the University of La Laguna, ULL (Tenerife, Canary Islands) in the Laboratory of Information Technologies and New Analysis of Communication, LATINA according to its initials in Spanish, founded in 1987 by Dr. José Manuel de-Pablos-Coello, under the protection of special doctorate programmes for Latin American professors. The journal publishes under the main summary almost exclusively research papers written following the formula IMR&DC+B: introduction, methodology, results and discussion plus conclusion, with a updated bibliography: at least 70% of the bibliographic entries must be from the past 10 years and half of them from scientific journals in Spanish and English languages. Reviewers make a double blind peer examination. This is a collective and inter-university project, including many professors and researchers from almost all Spanish and Portuguese speaking countries. The journal is the following databases: SCOPUS, EBSCO (USA), DOAJ (Lund University, Sweden), Redalyc (Mexico), Dialnet (Spain); and is indexed by the CINDOC-CSIC in DICE, ISOC, RESH, Office of Latin American Education, OEI according to its initials in Spanish; Dulcinea... and at 2011, in Scopus. In Spain the journal is a reference in the Directory of Index of Spanish Periodicals of Social and Communication Sciences, IN-RECS, of the University of Granada, UGR. RLCS occupies the first position in the cumulative index for the periods 2003-2007; 2004-2008, 2005-2009 and the years 2008. 2009 and 2010. For the fourth consecutive year, in 2011 RLCS was positioned in the top quartile of the Impact Factor Index of the Spanish Journals of Communication (In RECS). Included in the top 100 of journals in Google Scholar's Spanish language, years 2014, 2013 and 2012. In 2015, in the position 25 of the scientific journalss in Spanish Languages more mentioned, according to Google Scholar Metrics, GSM, and for the second consecutive year (2013, 2014) in the first cuartil (Q1) of the journals of Social Communication, of agreement to the international ranking based on GSM that realizes the University of Granada."/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.description.abstract" content=" ABSTRACT: Introduction: Currently, public organizations are promoting the use of social media as a communication tool for social marketing, in order to influence the behaviour of individuals to achieve social welfare. Methodology: The multi-criteria technique AHP (Analytical Hierarchical Process) has been applied to four Twitter profiles of law enforcement authorities from different territorial areas. Thus, the model has been represented as a hierarchy, the explanatory variables that explain the correct use of social media have been identified and grouped into clusters and both variables and clusters have been weighted using the judgment of a communication expert. Results: Among the clusters of explanatory variables used for the study, "C3. Impact of the profile" has been identified as the most important for the expert. As regards the variables, the most relevant is "Number of followers". On the other hand, the results show the effectiveness of Twitter profiles of the different law enforcement authorities analyzed as a communication tool. Conclusions: This work provides practical information, since it identifies which are the fundamental variables to obtain an efficient use in social media and reach the proposed goal of influencing individuals to achieve a common welfare. Furthermore, further research is opened to complement the results obtained."/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.keywords" content="Keywords:AHP; law enforcement authorities; social marketing; multicriteria; public sector; Twitter."/>
<meta name="DC.identifier" LANG="en" SCHEME="URI"/>
<meta name="DC.publisher.corporateName" content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Informacion y Nuevos Análisis de Comunicacion, LATINA"/>
<meta name="DC.date.issued" content="2018"/>
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<meta name="DC.identifier content="http://www.revistalatinacs.org/073paper/1314/73en.html"/>
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<meta name="DC.identifier" content="http://www.revistalatinacs.org/073paper/1314/RLCS-paper1314en.pdf"/>
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<meta name="DC.relation.isPartOf" content="1138-5820" scheme="ISSN"/>
<meta name="DC.rights"content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Informacion y Nuevos Análisis de Comunicacion, LATINA"/>
<meta name="DC.TERMS.bibliographicCitation" content="E Guijarro, C Santandreu Mascarell, L Canós Darós, R Díez Somavilla, E Babiloni Griñón (2018): “Multicriteria techniques applied to social media in public sector: the use of Twitter by different law enforcement authorities profiles”. Revista Latina de Comunicación Social, 73, pp. 1412 a 1427.
http://www.revistalatinacs.org/073paper/1314/73en.html
DOI: 10.4185/RLCS-2017-1314"/>