Metadatos. Revista Latina de Comunicacion Social, 72, 2017.
Revista Latina

Metadata - 2019

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<title>RLCS, Revista Latina de Comunicacion Social</title>
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<meta name="DC.title" content="Neuromarketing as an effective tool for education in sales and advertising">
<meta name="DC.creator.personalName" content="G Gutiérrez Cárdenas "/>
<meta name="DC.contributor.editor" content="JM de-Pablos-Coello"/>
<meta name="DC.contributor.address" content="jpablos@ull.es"/>
<meta name="DC.Date.availableated"lang="en" scheme="iso8601" content="2019"/>
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<meta name="digital objet identifier, DOI" content="10.4185/RLCS-2019-1377en"/>
<meta name="DC.Description" lang="en" content="Revista Latina de Comunicacion Social, RLCS, is a scientific journal edited at the University of La Laguna, ULL (Tenerife, Canary Islands) in the Laboratory of Information Technologies and New Analysis of Communication, LATINA according to its initials in Spanish, founded in 1987 by Dr. José Manuel de-Pablos-Coello, under the protection of special doctorate programmes for Latin American professors. The journal publishes under the main summary almost exclusively research papers written following the formula IMR&DC+B: introduction, methodology, results and discussion plus conclusion, with a updated bibliography: at least 70% of the bibliographic entries must be from the past 10 years and half of them from scientific journals in Spanish and English languages. Reviewers make a double blind peer examination. This is a collective and inter-university project, including many professors and researchers from almost all Spanish and Portuguese speaking countries. The journal is the following databases: SCOPUS, EBSCO (USA), DOAJ (Lund University, Sweden), Redalyc (Mexico), Dialnet (Spain); and is indexed by the CINDOC-CSIC in DICE, ISOC, RESH, Office of Latin American Education, OEI according to its initials in Spanish; Dulcinea... and at 2011, in Scopus. In Spain the journal is a reference in the Directory of Index of Spanish Periodicals of Social and Communication Sciences, IN-RECS, of the University of Granada, UGR. RLCS occupies the first position in the cumulative index for the periods 2003-2007; 2004-2008, 2005-2009 and the years 2008. 2009 and 2010. For the fourth consecutive year, in 2011 RLCS was positioned in the top quartile of the Impact Factor Index of the Spanish Journals of Communication (In RECS). Included in the top 100 of journals in Google Scholar's Spanish language, years 2014, 2013 and 2012. In 2015, in the position 25 of the scientific journalss in Spanish Languages more mentioned, according to Google Scholar Metrics, GSM, and for the second consecutive year (2013, 2014) in the first cuartil (Q1) of the journals of Social Communication, of agreement to the international ranking based on GSM that realizes the University of Granada."/>
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<meta name="DC.description.abstract" content=" ABSTRACT: The techniques companies use to communicate with their customers, for both sales and advertising purposes, were developed by marketing, a field that has evolved and been perfected over the years. In this context, neuromarketing has irrupted as an ideal tool for communication in the business world and many large companies already use it. However, many degree programmes in business, commercial engineering and engineering administration do not teach their students about the features and use of neuromarketing. This is the reality in Latin America, especially in Chile, and Spain, where undergraduate students are not taught about the future implications of neuromarketing and are forced to learn about it later under the pressure, and from the peculiar perspective, of companies. Currently, Latin America universities’ undergraduate and postgraduate degree programmes do not teach about neuromarketing and its benefits from a scientific and ethical approach, so that students can fully understand the subject and its study as a social phenom. Therefore, the objective of this text is to present the results of the process of designing an ethical and dynamic course on neuromarketing programme that could act as a learning model that integrates this technique in undergraduate and postgraduate business programmes in Latin America."/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.keywords" content="Keywords: Neuromarketing, Communication, Education, Sales, Advertising."/>
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<meta name="DC.publisher.corporateName" content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Informacion y Nuevos Análisis de Comunicacion, LATINA"/>
<meta name="DC.date.issued" content="2019"/>
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<meta name="DC.identifier content="http://www.revistalatinacs.org/074paper/1377/60en.html"/>
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<meta name="DC.identifier" content="http://www.revistalatinacs.org/074paper/1377/RLCS-paper1377en.pdf"/>
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<meta name="DC.relation.isPartOf" content="1138-5820" scheme="ISSN"/>
<meta name="DC.rights"content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Informacion y Nuevos Análisis de Comunicacion, LATINA"/>
<meta name="DC.TERMS.bibliographicCitation" content="G Gutiérrez Cárdenas (2019): “Neuromarketing as an effective tool for education in sales and advertising”. Revista Latina de Comunicación Social, 74, pp. 1173 a 1189
http://www.revistalatinacs.org/074paper/1377/60en.html
DOI: 10.4185/RLCS-2019-1377en"/>