Metadatos. Revista Latina de Comunicacion Social, 72, 2017.
Revista Latina

Metadata - 2019

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<title>RLCS, Revista Latina de Comunicacion Social</title>
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<meta name="DC.title" content="Youtubers and Community Management strategies">
<meta name="DC.creator.personalName" content="V Tur-Viñes"/>
<meta name="DC.contributor.editor" content="JM de-Pablos-Coello"/>
<meta name="DC.contributor.address" content="jpablos@ull.es"/>
<meta name="DC.Date.availableated"lang="en" scheme="iso8601" content="2019"/>
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<meta name="digital objet identifier, DOI" content="10.4185/RLCS-2019-1384en"/>
<meta name="DC.Description" lang="en" content="Revista Latina de Comunicacion Social, RLCS, is a scientific journal edited at the University of La Laguna, ULL (Tenerife, Canary Islands) in the Laboratory of Information Technologies and New Analysis of Communication, LATINA according to its initials in Spanish, founded in 1987 by Dr. José Manuel de-Pablos-Coello, under the protection of special doctorate programmes for Latin American professors. The journal publishes under the main summary almost exclusively research papers written following the formula IMR&DC+B: introduction, methodology, results and discussion plus conclusion, with a updated bibliography: at least 70% of the bibliographic entries must be from the past 10 years and half of them from scientific journals in Spanish and English languages. Reviewers make a double blind peer examination. This is a collective and inter-university project, including many professors and researchers from almost all Spanish and Portuguese speaking countries. The journal is the following databases: SCOPUS, EBSCO (USA), DOAJ (Lund University, Sweden), Redalyc (Mexico), Dialnet (Spain); and is indexed by the CINDOC-CSIC in DICE, ISOC, RESH, Office of Latin American Education, OEI according to its initials in Spanish; Dulcinea... and at 2011, in Scopus. In Spain the journal is a reference in the Directory of Index of Spanish Periodicals of Social and Communication Sciences, IN-RECS, of the University of Granada, UGR. RLCS occupies the first position in the cumulative index for the periods 2003-2007; 2004-2008, 2005-2009 and the years 2008. 2009 and 2010. For the fourth consecutive year, in 2011 RLCS was positioned in the top quartile of the Impact Factor Index of the Spanish Journals of Communication (In RECS). Included in the top 100 of journals in Google Scholar's Spanish language, years 2014, 2013 and 2012. In 2015, in the position 25 of the scientific journalss in Spanish Languages more mentioned, according to Google Scholar Metrics, GSM, and for the second consecutive year (2013, 2014) in the first cuartil (Q1) of the journals of Social Communication, of agreement to the international ranking based on GSM that realizes the University of Granada."/>
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<meta name="DC.description.abstract" content=" ABSTRACT: Introduction: The aim of this article is to identify the indicators that promote the creation, management and growth of a community of users around youtubers channels. Methodology: An exploratory content analysis is used on a sample of 100 videos, 10 from each of the 10 channels with most subscribers based on the Socialblade ranking in the period ranging from 14 September 2018 to 22 February 2019. Results: The study identifies four strategies of community management deployed by youtubers: audience loyalty, community expansion, generation of expectation about future contents and the particular management of the channel's Community tab. Discussion and conclusions: Valid indicators and practices are revealed to understand the phenomenon of youtubers communities, a phenomenon of masses with only 15 years of existence and an unstoppable growth."/>
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<meta name="DC.keywords" content="Keywords: Youtubers; community; strategy; fan phenomenon; videogames."/>
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<meta name="DC.publisher.corporateName" content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Informacion y Nuevos Análisis de Comunicacion, LATINA"/>
<meta name="DC.date.issued" content="2019"/>
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<meta name="DC.identifier content="http://www.revistalatinacs.org/074paper/1384/67en.html"/>
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<meta name="DC.identifier" content="http://www.revistalatinacs.org/074paper/1384/RLCS-paper1384en.pdf"/>
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<meta name="DC.relation.isPartOf" content="1138-5820" scheme="ISSN"/>
<meta name="DC.rights"content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Informacion y Nuevos Análisis de Comunicacion, LATINA"/>
<meta name="DC.TERMS.bibliographicCitation" content="V Tur-Viñes, M González-Río (2019): “Youtubers and Community Management strategies”. Revista Latina de Comunicación Social, 74, pp. 1291 a 1307.
http://www.revistalatinacs.org/074paper/1384/67en.html
DOI: 10.4185/RLCS-2019-1384en"/>