|
|
|
||
Faculty of Information Sciences PhD. Chair of Audiovisual Communication and Advertising at the Complutense University of Madrid (Faculty of Information Sciences). Since 1984, he has specialised in studying the language and analysing the media and advertising, carrying out numerous research projects, many of which are published in books and scholarly journals both Spanish and international. Since 1998, he has expanded his subject of interest to investigating the value, brand management and the ethical and intellectual contents present in institutional and corporate communication of organisations and corporations, applying many of his results to the study of institutional, political and corporate communication. He has published many books and articles on this subject and contributed to collective works in the field, specialising himself on audiovisual communication, analysis of advertising, brand management and the new spheres of action of advertisers and corporations in dealing with intellectual assets and social responsibility. He is a collaborative member of the Javier Benjumea Chair of Economic and Corporate Ethics, attached to the Comillas Pontifical University and, since 2008, academic director at the Complutense University of the “Brands that Think” project, in which some of the major Spanish corporations collaborate directly. He has organised and directed various courses and seminars on these subjects. At the same time, he is part of a number of scholarly committees of communication journals. He has received various awards and distinctions for his scholarly research and university teaching. |
||