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Faculty of Communication Degree in Advertising and Public Relations from the Complutense University of Madrid, 1995. PhD in Information Sciences from the Complutense University of Madrid, 2005. University specialist in “Practice of the Sociology of Consumption: Theory and Practice in Market Research”, Complutense University of Madrid, 1996. Advanced Course on Advertising Media at the Association of Media Agencies (Asociación Agencias de Medios), 2003. Assistant Professor to the Chair of the Faculty of Communication, Pontifical University of Salamanca (since 1998). In the course teaching for the degree in Advertising and Public Relations, she is specialised in the course relating to advertising and advertising media, The Planning of advertising media and New Media and Advertising Supports. At the same time, she has given classes in previous courses. She is a member of various research teams involved in different projects relating to advertising, the media and the nature of the advertiser. She has published books, numerous articles and contributed to books on advertising and communication, dealing specifically with the subject of the hybridisation of audiovisual formats, the ethical implications of news and information messages and the new role which ought to be adopted by the advertiser and the media themselves in the face of the changes occurring in the media and advertising market. She has acted as co-editor in the book series Ciclo de Comunicación Complutense (1999-2009). |
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