http://www.revistalatinacs.org/10/art2/897_UAB/19_LauraEN.html
DOI: 10.4185/RLCS-65-2010-897-244-254-EN

<title>RLCS, Revista Latina de Comunicación Social</title>
<meta http-equiv="Content-Type" Content="text/html; charset=iso-8859-1"/>
<meta name="DC.title" content="Economic, political and communicative power in the neoliberal societies”/>
<meta name="DC.creator.personalName" content="Dra. Laura Bergés Saura"/>
<meta name="DC.creator.address" content="Laura.berges@uab.cat"/>
<meta name="DC.contributor.editor" content="Dr. José Manuel de-Pablos-Coello"/>
<meta name="DC.contributor.address" content="jpablos@ull.es"/>
<meta name="DC.Date.availableated"lang="en" scheme="iso8601" content="2010"/>
<meta name="resource-type" content="scientific paper"/>
<meta name="distribution" content="Global"/>
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<meta name="rating" content="General"/>
<meta name="digital objet identifier, DOI" content="DOI: 10.4185/RLCS-65-2010-897-244-254-EN"/>
<meta name="DC.Description" lang="en" content=“Revista Latina de Comunicación Social, RLCS, is a scientific journal edited at the University of La Laguna, ULL (Tenerife, Canary Islands) in the Laboratory of Information Technologies and New Analysis of Communication, LATINA according to its initials in Spanish, founded in 1987 by Dr. José Manuel de-Pablos-Coello, under the protection of special doctorate programmes for Latin American professors. The journal publishes under the main summary almost exclusively research papers written following the formula IMR&DC+B: introduction, methodology, results and discussion plus conclusion, with a updated bibliography: at least 70% of the bibliographic entries must be from the past 10 years and half of them from scientific journals in Spanish and English languages. Reviewers make a double blind peer examination. This is a collective and inter-university project, including many professors and researchers from almost all Spanish and Portuguese speaking countries. The journal is the following databases: EBSCO (USA), DOAJ (Lund University, Sweden), Redalyc (Mexico), Dialnet (Spain); and is indexed by the CINDOC-CSIC in DICE, ISOC, RESH, Office of Latin American Education, OEI according to its initials in Spanish; Dulcinea, etc. In Spain the journal is a reference in the Directory of Index of Spanish Periodicals of Social and Communication Sciences, IN-RECS, of the University of Granada, UGR. RLCS occupies the first position in the cumulative index for the periods 2003-2007; 2004-2008 and the year 2008.”/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.contributor.referee I" content="The author establishes as a premise, following Foucault, that discourse plays a role in a strategic system in which power is involved and by which it works... and that power works through discourse. The starting point of the article is the contributions of Foucault and Gramsci, who consider that the media have a key role in the construction of hegemonies and the constant negotiation of power relations. Following the tradition of "political economy of communication", the author proposes that in the new capitalist model the media are constituted as devices that allow the exercising of power to some actors but not others, which permits establishing power relations in favour of some and not others.The study of the structure of the Spanish media industry, based on an European comparative analysis, an economic-financial analysis of the media companies, and qualitative analysis of business management and organization, determines that the economic power in the neoliberal globalization has suffered a transformation through structural changes. The author points out nice changes that, among others, are called named like “globalization”, “cognitive capitalism” or “empire”.The media have two characteristics: an economic interest and an ideological interest. The author establishes that the media regulation and ownership, and the definition of informative products and services and, in general, decisions about the media, help the actors in positions of power in such markets and structural business to have a privileged position to determine and/or configure the discourse of the media.With a clear, simple and objective manner, the author breaks down the relevant variables (regulation, ownership, finance, informative products and services) to arrive to an inevitable conclusion: that through these elements the economic power directly determines the media discourse, resulting in a greater concentration of economic, political and media/communicative power.The author makes an undeniable contribution. He or she provides evidence of how ideology is dominated by the economic interests, which confirms the thesis of the Marxist theory: that economy ultimately dominates. This shows that the “ideological interests” of the media respond to a concentration of economic power, in the first instance, and then to the concentration of the media companies themselves. The text is useful, opportune, and necessary to understand what is currently happening with the media: they are political actors strongly conditioned by the economic power. Melitón Guevara Castillo, Ph.D. Autonomous University of Tamaulipas, Mexico. "/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.contributor.referee I" content="This is a rigorous investigation into the past and present of university journalism studies in Brazil, Spain, Portugal and Puerto Rico. The article analyzes the existing records in the education of communicators throughout the 20th century and reviews the different schools and trends in this regard: the culturalist model, the practical-professional model, and the communicative model.Although the title refers to four countries, the author also reviews the situation of the education of journalists in other countries, both in Latin America (especially Argentina and Mexico) and Europe (particularly Germany and Italy).The text is an interesting contribution to the state of affairs in full debate on the approach to be given to the education of the future information professional. The Bologna process has enabled the Spanish Faculties of Communication to face an in-depth reflection on the skills to be acquired by journalists during their time at the classrooms. The author shows that these processes of educational analysis have also occurred in other countries, and draws a very accurate picture of where these studies may be heading to.- José Ignacio Armentia Vizuete, Ph.D. - Professor of Journalism - University of the Basque Country, UPV."/>
<meta name="DC.contributor.referee II" content="Report on the article "Political power, economic and communicative neoliberal society" by José Miguel Túñez López, Ph.D., Lecturer of Journalism at the University of Santiago de Compostela.Arguments for the quality of the article. 1. Objectives and structure of the article. The objectives and methodology are relevant, well outlined and perfectly contextualized. The structure of the article is also correct and enables the reader to follow the subject in a coherent and reasoned manner.2. Interest and originality. The article emphasizes the importance of discourse and the media as message, platform and actors in a capitalist model analyzed from the perspective of corporate financing and acquisition of economic resources, which are not always taken into account when analyzing the dynamics of production on the media. The study presents a very interesting global context and a focus on the movements of concentration of power (not just the concentration of shares in multimedia structures) economic, political and communicative.3. Methodology. The empirical and qualitative references are suitable for the analysis of the corporate structure of the Spanish audiovisual media. The comparative economic and financial analysis of the media companies, the in-depth interviews, and the review of trends in business management and organization in Europe demonstrate the validity of the methodology.4. Assessment of results and conclusions. The impacts of the freedom of the media to operate as producers of content which are a reference of reality for societies can only be interpreted taking into account the interrelated dependencies and actions of the economic, political and communicative powers. The article proposes that these interdependent relationships could collide with a full development of the right to plural and truthful information as essential support for a democratic society, not only in the final contents that are broadcast, but also in the unequal access to the communicative flows that create the informational message –which strongly supports the publication and reading of the article. "/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.description.abstract" content="Abstract:The article analyses the relation between the economic, political and communicative power in the socioeconomic model named neoliberal globalisation. First, the transformations in the economic power are presented, to analyse then the mechanisms linking this economic power in transition with the media performance. Among these mechanisms, we analyse the control of ownership and other external financial sources; the origin of commercial income; and the management techniques, investigating the relations of these variables with the events in the economic sphere. In the political economy tradition, the article analyses the implications of the concentration of economic, political and communicative power on democracy and freedom, taking into account the evolution of the socioeconomic and political system in the last decades."/>
<meta name="DC.keywords" content="Keywords: Power and media; political economy; globalisation; concentration; commodification; media management."/>
<meta name="DC.identifier" LANG="es" SCHEME="URI"/>
<meta name="DC.publisher.corporateName" content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Información y Nuevos Análisis de Comunicación, LATINA"/>
<meta name="DC.date.issued" content="2010"/>
<meta name="DC.type" content="text/html"/>
<meta name="DC.identifier content="http://www.revistalatinacs.org/10/art2/897_UAB/19_LauraEN.html"/>
<meta name="DC.type" content="text/pdf"/>
<meta name="DC.identifier" content="http://www.revistalatinacs.org/10/art2/897_UAB/RLCS_art897EN.pdf"/>
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<meta name="DC.language" content="en"/>
<meta name="DC.relation.isPartOf" content="1138-5820" scheme="ISSN"/>
<meta name="DC.rights"content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Información y Nuevos Análisis de Comunicación, LATINA"/>
<meta name="DC.TERMS.bibliographicCitation" content="Bergés Saura, L. (2010): "Poder político, económico y comunicativo en la sociedad neoliberal", en Revista Latina de Comunicación Social, 65, page 244 to 254. La Laguna (Tenerife, Canary Islands): La Laguna University, retrieved on ___th of ____ of 2_______, from,
http://www.revistalatinacs.org/10/art2/897_UAB/19_LauraEN.html
DOI: 10.4185/RLCS-65-2010-897-244-254-EN/>