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Department of Audiovisual Communication and Advertising BA in Journalism (1982), Ph.D. in Information Sciences (1987), and Chair Professor of Audiovisual Communication and Advertising (2001). He was Vice President of the Association of Communication Researchers in Spain (AICE) between 1989 and 1991. He was also a founding member of the European research network "Europe, Regions, Television" (EURORTV), from 1991 to 1998. He is currently a secretary of the Spanish Association for Communication Research" (AE-IC). He teaches "Mass Communication Research" in the bachelor’s degrees in Journalism, Audiovisual Communication and Advertising; "Communication: Systems and Models" in thebachelor’s degree in Sociology, and "Applied Research on Agenda and Framing" in the Master's Degree in Communications. He has had three main lines of research throughout his academic activity: "Communication and Culture Policies", with a particular focus on issues related to decentralization processes; "Media and Conflict", in particularly on the media treatment of political conflict and violence in the Basque Country; and finally "Media literacy and interpretative skills," especially those related to adolescence and youth in school. Following the first of those research lines, he conducted his doctoral thesis on "The decentralization of television in Spain”, which was followed by several studies and individual and joint publications with professors C. Garitaonandía, R. Zallo and others. He has been a guest speaker on several events like, for example, the Congress “Model de TV i model d’Estat” (1988) held in Barcelona and organized by the “Acta Fundación per les Idees i les Arts”, and the “Second A.I.C.E. International Symposium on Communication Policy” (1989) held in Madrid. More recently, he delivered: the inaugural lecture "The World Summit on the Information Society" at the conference “For an Ecology of Communication” organized by ACSUR and the Complutense University of Madrid (2005), and the paper “Regional communities and cultural diversity: a reflection from the Spanish experience” at the “5th Brazil-Spain Colloquium of Communication Sciences” "held in Brasilia (2008). Recently, he has been editor and one of the writers of the book on “Political Systems and Media” in the magazine Viento Sur (2009). In relation to his research and publications on the subject “Media and Conflicts”, it must be highlighted the publication of the book Al filo de la incomunicación (Fundamentos: 2002) co-written with Professor T. Ramírez de la Piscina, as a result of three-year research on the media treatment of the Basque conflict; and several research papers in the journals Zer, Àgora, Tripodos, Cuaderns del CAC, among others. In recent years Petxo has worked with the research team “Hedabideak, Gizartea, Hezkuntza” (Media, Society, Education), which has conducted several studies and publications, some of which are included in Revista Latina de Comunicación Social. |
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