http://www.revistalatinacs.org/10/art2/899_Bilbao/21_IdoyagaEN.html
DOI: 10.4185/RLCS-65-2010-899-266-277-EN

<title>RLCS, Revista Latina de Comunicación Social</title>
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<meta name="DC.title" content="Audiovisual interpretative skills: between textual culture and formalized literacy”/>
<meta name="DC.creator.personalName" content="Petxo Idoyaga et al"/>
<meta name="DC.creator.address" content="petxo.idoyaga@ehu.es"/>
<meta name="DC.contributor.editor" content="Dr. José Manuel de-Pablos-Coello"/>
<meta name="DC.contributor.address" content="jpablos@ull.es"/>
<meta name="DC.Date.availableated"lang="en" scheme="iso8601" content="2010"/>
<meta name="resource-type" content="scientific paper"/>
<meta name="distribution" content="Global"/>
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<meta name="rating" content="General"/>
<meta name="digital objet identifier, DOI" content="DOI: 10.4185/RLCS-65-2010-899-266-277-EN"/>
<meta name="DC.Description" lang="en" content=“Revista Latina de Comunicación Social, RLCS, is a scientific journal edited at the University of La Laguna, ULL (Tenerife, Canary Islands) in the Laboratory of Information Technologies and New Analysis of Communication, LATINA according to its initials in Spanish, founded in 1987 by Dr. José Manuel de-Pablos-Coello, under the protection of special doctorate programmes for Latin American professors. The journal publishes under the main summary almost exclusively research papers written following the formula IMR&DC+B: introduction, methodology, results and discussion plus conclusion, with a updated bibliography: at least 70% of the bibliographic entries must be from the past 10 years and half of them from scientific journals in Spanish and English languages. Reviewers make a double blind peer examination. This is a collective and inter-university project, including many professors and researchers from almost all Spanish and Portuguese speaking countries. The journal is the following databases: EBSCO (USA), DOAJ (Lund University, Sweden), Redalyc (Mexico), Dialnet (Spain); and is indexed by the CINDOC-CSIC in DICE, ISOC, RESH, Office of Latin American Education, OEI according to its initials in Spanish; Dulcinea, etc. In Spain the journal is a reference in the Directory of Index of Spanish Periodicals of Social and Communication Sciences, IN-RECS, of the University of Granada, UGR. RLCS occupies the first position in the cumulative index for the periods 2003-2007; 2004-2008 and the year 2008.”/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.contributor.referee I" content="This is an excellent research article whose main purpose is to assess young people’s interpretative competence to produce a critical reading of the first sequence of Walt Disney’s "The Lion King", a benchmark example of mass culture. This article has a fundamental theoretical basis, which reviews, develops, and explains very well the different theories about the interpretative abilities of receivers. In any case, the body of research is based on a methodology of focus groups as the axis of a qualitative research, among teens of 14 to 18 years of age who evaluated the sequence mentioned above. The four research questions and the hypothesis posed by the article on the two main variables (age difference and audiovisual training) are perfectly resolved in the conclusions section. The bibliographic references are very appropriate and current. I consider this article is very valuable for publishing without any changes.- Dr. Carmelo Garitaonandia – Chair Professor of Journalism - University of the Basque Country, UPV."/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.contributor.referee II" content="The article perfectly meets the theoretical and practical methodological sequence (diverse and segmented focus groups), the initial hypothesis, and the orderly thematic development, and also provides relevant conclusions.The article displays high quality and knowledge in four levels: the methodology for a case of youth interpretative competences segmented by age, education and skills of a sequence of an animated film; the order in the key questions with their appropriate answers; the knowledge and application of the interpretive theories, especially the reception theory, and their balanced use for the object of study; and the contribution to the development of some of these theories in particular the versions of Mauro Wolf and about Media Literacy. The bibliography is adequate. Excellent article for publication.- Dr. Ramon Zallo, Chair Professor of Audiovisual Communication and Advertising at the University of the Basque Country."/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.description.abstract" content="Abstract: This paper presents the results of a study on the process of acquiring interpretative skills to decode audiovisual texts among adolescents and youth. Based on the conception of such competence as the ability to understand the meanings connoted beneath the literal discourses of audiovisual texts, this study compared two variables: the acquisition of such skills from the personal and social experience in the consumption of audiovisual products (which is affected by age difference), and, on the second hand, the differences marked by the existence of formalized processes of media literacy. Based on focus groups of young students, the research assesses the existing academic debate about these processes of acquiring skills to interpret audiovisual materials."/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.keywords" content="Keywords: reception; adolescence and youth; denotation and connotation; interpretative skills; media literacy; textual culture."/>
<meta name="DC.identifier" LANG="en" SCHEME="URI"/>
<meta name="DC.publisher.corporateName" content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Información y Nuevos Análisis de Comunicación, LATINA"/>
<meta name="DC.date.issued" content="2010"/>
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<meta name="DC.identifier content="http://www.revistalatinacs.org/10/art2/899_Bilbao/21_IdoyagaEN.html"/>
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<meta name="DC.identifier" content="http://www.revistalatinacs.org/10/art2/899_Bilbao/RLCS_art899EN.pdf"/>
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<meta name="DC.language" content="en"/>
<meta name="DC.relation.isPartOf" content="1138-5820" scheme="ISSN"/>
<meta name="DC.rights"content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Información y Nuevos Análisis de Comunicación, LATINA"/>
<meta name="DC.TERMS.bibliographicCitation" content="Idoyaga, Petxo et al (2010): Competencias interpretativas audiovisuales: entre la cultura textual y la alfabetización formalizada", en Revista Latina de Comunicación Social, 65. La Laguna (Tenerife): Universidad de La Laguna, páginas 266 a 277, recuperado el ___ de ____ de 2_______, de
http://www.revistalatinacs.org/10/art2/899_Bilbao/21_IdoyagaEN.html
DOI: 10.4185/RLCS-65-2010-899-266-277-EN/>