Cristina Sánchez Blanco
	Universidad de Navarra Departamento de Empresa Informativa Edificio Biblioteca Campus Universitario 31080 Pamplona Telephone: (34) 948 42 56 00 Ext 3115 Fax: (34) 948 42 56 36 csblanco@unav.es PhD in Communication. Professor at the Faculty of Communication at the University of Navarra. She teaches the subjects Fundamentals of Strategic Communications and Advertising Projects. Her research activity focuses on the discipline of Account Planning and the fundamentals of strategic communication.