http://www.revistalatinacs.org/10/art3/907_Fuenlabrada/29_GuiomarEN.html
DOI: 10.4185/RLCS-65-2010-907-379-391-EN

<title>RLCS, Revista Latina de Comunicación Social</title>
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<meta name="DC.title" content="Political actions in the matter of digital terrestrial television taken by the community of Madrid during the course 2008-2009”/>
<meta name="DC.creator.personalName" content="Dra. Guiomar Salvat-Martinrey"/>
<meta name="DC.creator.address" content="guiomar.salvat@urjc.es"/>
<meta name="DC.contributor.editor" content="Dr. José Manuel de-Pablos-Coello"/>
<meta name="DC.contributor.address" content="jpablos@ull.es"/>
<meta name="DC.Date.availableated"lang="es" scheme="iso8601" content="2010"/>
<meta name="resource-type" content="scientific paper"/>
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<meta name="digital objet identifier, DOI" content="DOI: 10.4185/RLCS-65-2010-907-379-391-EN"/>
<meta name="DC.Description" lang="en" content=“Revista Latina de Comunicación Social, RLCS, is a scientific journal edited at the University of La Laguna, ULL (Tenerife, Canary Islands) in the Laboratory of Information Technologies and New Analysis of Communication, LATINA according to its initials in Spanish, founded in 1987 by Dr. José Manuel de-Pablos-Coello, under the protection of special doctorate programmes for Latin American professors. The journal publishes under the main summary almost exclusively research papers written following the formula IMR&DC+B: introduction, methodology, results and discussion plus conclusion, with a updated bibliography: at least 70% of the bibliographic entries must be from the past 10 years and half of them from scientific journals in Spanish and English languages. Reviewers make a double blind peer examination. This is a collective and inter-university project, including many professors and researchers from almost all Spanish and Portuguese speaking countries. The journal is the following databases: EBSCO (USA), DOAJ (Lund University, Sweden), Redalyc (Mexico), Dialnet (Spain); and is indexed by the CINDOC-CSIC in DICE, ISOC, RESH, Office of Latin American Education, OEI according to its initials in Spanish; Dulcinea, etc. In Spain the journal is a reference in the Directory of Index of Spanish Periodicals of Social and Communication Sciences, IN-RECS, of the University of Granada, UGR. RLCS occupies the first position in the cumulative index for the periods 2003-2007; 2004-2008 and the year 2008.”/>
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<meta name="DC.contributor.referee I" content="The article is very interesting because of the topicality of the subject, its development and its conclusions. It is well written and well structured. It is part of a research project of the Pan Nacional, which is a guarantee of the importance of the subject in our information society. The bibliography is relevant and complete, and the perspective of analysis is correct. The publication of the article is recommended.ProfessorRosa Martía-Berganza, Ph.D. –Rey Juan CarlosUniversity, Madrid. "/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.contributor.referee II" content="The subject of the article is new and hitherto scarcely addressed, and therefore its publication would be of interest for the academiccommunity. The author presents an extensive description of the policies implemented by the local government to make the Community of Madrid a leader in the introduction of digital terrestrial television in Spain. The sources taken as a basis for the development of the study are relevant and up-to-date. The structure of the article is coherent, each of the sections containsa scientific text, and itswriting style is correct. The publication of the article is recommended. Professor Blanca Chong-López, Ph.D.–Autonomous University of Coahuila, Mexico."/>
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<meta name="DC.description.abstract" content="Abstract: El The growth and implementation of the Digital Terrestrial Television (DTTV or DTT) in the Community of Madrid arise from a technological issue of adjustment towards the new land based (terrestrial) signals broadcasting requirement, as well as the political decision to reach very ambitious targets, carefully designed, and supported with sufficient budgets to achieve their objectives. As the Community of Madrid pretends to take the leadership of the implementation of the Digital Terrestrial Television into Spain, this essay seeks to display the more relevant political actions carried out by the government of this Community within the years 2008-09 for the switchover of the Analogue Terrestrial Television Broadcast. It is remembered in this essay that this regional policy of technological adjustment leaded by the Community of Madrid is framed within a policy at national level, called -El Plan Avanza (The Advance Plan) (2009-2012)- that it establishes, according with the Infrastructure section, an important support for the implementation of the DTT at national level and that, as well, comes determined by the National Technical Plan from Digital Terrestrial Television(NTPDTT). This research studies the degree of the DTT establishment around the hole Community homes during 2008-2009, as well as the informative campaigns elaborated to spread the knowledge of this technological change to ensure necessary social support, and analyzing the effectiveness of the political actions from the collected data."/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.keywords" content="Keywords: Digital Terrestrial Television; DTT; Mass Media Society; Community of Madrid; Audio-visual policy."/>
<meta name="DC.identifier" LANG="en" SCHEME="URI"/>
<meta name="DC.publisher.corporateName" content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Información y Nuevos Análisis de Comunicación, LATINA"/>
<meta name="DC.date.issued" content="2010"/>
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<meta name="DC.identifier content="http://www.revistalatinacs.org/10/art3/907_Fuenlabrada/29_GuiomarEN.html"/>
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<meta name="DC.language" content="en"/>
<meta name="DC.relation.isPartOf" content="1138-5820" scheme="ISSN"/>
<meta name="DC.rights"content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Información y Nuevos Análisis de Comunicación, LATINA"/>
<meta name="DC.TERMS.bibliographicCitation" content="Salvat-Martinrey, G. (2010): "Policies towards DTT in the Community of Madrid during 2008 and 2009", at Revista Latina de Comunicación Social, 65, pages 379 to 391. La Laguna (Tenerife, Canary Islands): La Laguna University, retrieved on ___th of ____ of 2_______, from
http://www.revistalatinacs.org/10/art3/907_Fuenlabrada/29_GuiomarEN.html
DOI: 10.4185/RLCS-65-2010-907-379-391-EN/>