Revista Latina


Sergio Monge-Benito

Department of Audiovisual Communication and Advertising
Faculty of Social Sciences and Communication
University of the Basque Country (Basque - Euskal Herriko Unibertsitatea)
Bº Sarriena, s/n 48940 Leioa (Bizkaia)
Teléfono: +34 944 60 84 25

Sergio Monge-Benito holds a Bachelor’s Degree in Advertising and Public Relations (2001), and a Ph.D. Degree in Audiovisual Communication and Advertising (2007).

He is Professor of “Advertising Persuasion” (transformed into “Communication and Advertising: Persuasive Strategies” with the introduction of the Bologna degrees) in the B.A. degrees in Journalism, Audiovisual Communication and Advertising and Public Relations, and of “Economic and Consumption Psychology” in the M.A. degree in Organisational Psychology and Psychosocial intervention.

He has professional experience as Head of Communication and Marketing and Consultant in Internet Communication (as freelance).

He has published several articles in academic journals related to the Internet and ICTs: free services on the Internet, mechanisms promoting online archives for digital educational content, uses of ICTs for education.

He has also presented papers in several academic congresses on educational technology and professional forums on issues related to the ICTs and the media (Search Engine Marketing, Neuromarketing, Blogs, and Social Networks).