Revista Latina

Metadata - 2011
DOI: 10.4185/RLCS-66-2011-925-079-100-EN

<title>RLCS, Revista Latina de Comunicación Social</title>
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<meta name="DC.title" content="UPV/EHU Students’ to Tuenti and Facebook: uses and perceptions”/>
<meta name="DC.creator.personalName" content="Dr.Sergio Monge-Benito."/>
<meta name="DC.creator.address" content=""/>
<meta name="DC.contributor.editor" content="Dr. José Manuel de-Pablos-Coello"/>
<meta name="DC.contributor.address" content=""/>
<meta name="DC.Date.availableated"lang="es" scheme="iso8601" content="2011"/>
<meta name="resource-type" content="scientific paper"/>
<meta name="distribution" content="Global"/>
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<meta name="rating" content="General"/>
<meta name="digital objet identifier, DOI" content="DOI: 10.4185/RLCS-66-2011-925-079-100-EN"/>
<meta name="DC.Description" lang="en" content=“Revista Latina de Comunicación Social, RLCS, is a scientific journal edited at the University of La Laguna, ULL (Tenerife, Canary Islands) in the Laboratory of Information Technologies and New Analysis of Communication, LATINA according to its initials in Spanish, founded in 1987 by Dr. José Manuel de-Pablos-Coello, under the protection of special doctorate programmes for Latin American professors. The journal publishes under the main summary almost exclusively research papers written following the formula IMR&DC+B: introduction, methodology, results and discussion plus conclusion, with a updated bibliography: at least 70% of the bibliographic entries must be from the past 10 years and half of them from scientific journals in Spanish and English languages. Reviewers make a double blind peer examination. This is a collective and inter-university project, including many professors and researchers from almost all Spanish and Portuguese speaking countries. The journal is the following databases: EBSCO (USA), DOAJ (Lund University, Sweden), Redalyc (Mexico), Dialnet (Spain); and is indexed by the CINDOC-CSIC in DICE, ISOC, RESH, Office of Latin American Education, OEI according to its initials in Spanish; Dulcinea, etc. In Spain the journal is a reference in the Directory of Index of Spanish Periodicals of Social and Communication Sciences, IN-RECS, of the University of Granada, UGR. RLCS occupies the first position in the cumulative index for the periods 2003-2007; 2004-2008 and the year 2008.”/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.contributor.referee I" content="Reports: Uses and perceptions of Tuenti and Facebook among students from the University of the Basque Country. The article addresses a current and opportune topic. The text is structured in a coherent manner and the formulation of the hypothesis is correct. The organisation of the research and the design of the methodology are also well developed. Although sometimes the writing is too colloquial, the inclusion of phrases expressed by the focus groups participants is accurate, since it stimulates and enriches the text. -Susana Herrera-Damas, Ph.D. - Department of Journalism and Audiovisual Communication - Carlos III University of Madrid."/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.contributor.referee II" content="Reports on the article: The article develops a research on a topic that is becoming very important: the world of social networks, in this case Tuenti (Spanish and more local) and Facebook (International and North American). The objective of the research is to examine the relationship of students with social networks. The study is based on four hypotheses: that Facebook and Tuenti are differently perceived; that students do not read and do not know the legal boundaries of the networks; that students connect to social networks while they do other activities; and that the social networks are replacing traditional Instant Messaging applications like Microsoft Messenger.The author(s) outlines the features of social networks based on previous investigations: their characteristics, their impacts on the new professional profiles, the media representations they generate, and the reasons why Facebook has a greater growth than Tuenti.The methodology section describes the two stages of the research: a qualitative stage based on focus groups; and a quantitative phase which involves the application of questionnaires to university students. Although the article does not explain in details the rationale behind the size of the sample, according to statistical criteria the size is valid to make generalisations (652 answered questionnaires); since it has an acceptable margin of error (4.5%), and confidence level (95.5%).The article recognises the limitations of the sample but considers that certain results are very similar to the ones obtained by previous. The results confirm some hypothesis and reject others: students differentiate between both networks, they are unaware of the legal terms of the uploaded information and images but they do not care; students do develop other tasks when they are connected to the networks; the networks are subtracting attention from the medium of television.The study does not have a consistent theoretical basis, but it is based on the findings of other studies. The information obtained from the research is meaningful, and relevant: describes in details the way young students –the population segment that uses networks the most- and allows predicting that the increase in the use of networks will continue to be exponential.This research contributes to forming a line of communication research in social networks and facilitates understanding the phenomenon that is already dominating the world: the social networks as a medium of communication and interaction- Melitón Guevara-Castillo, Ph.D. - Autonomous University of Tamaulipas (Mexico). "/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.description.abstract" content="Abstract: Some previous studies about social networks have shown indicators of their penetration in different population segments, their frequency of use and the importance that they are getting. Nevertheless, those studies ignore some more specific questions. This analysis intends to fill the gap that more commercial research has left focusing in a strategic public, university students that will fill the ranks of future professionals.  We have made several focus groups and a survey with more than 650 answered questionnaires in order to analyze the different brand images that the two social network leaders (Tuenti and Facebook) have between university students, in order to explore the knowledge that those students have about legal conditions under witch they can use the networks and in order to find out in which other activities do they engage while connected to those sites. The results of the study show two social networking sites with very different brand images, great ignorance of the students concerning legal conditions and consumer habits focused in multitasking, with specially interesting conclusions about television.."/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.keywords" content="Keywords: social networks; Tuenti; Facebook; university students; uses; brand image."/>
<meta name="DC.identifier" LANG="es" SCHEME="URI"/>
<meta name="DC.publisher.corporateName" content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Información y Nuevos Análisis de Comunicación, LATINA"/>
<meta name="" content="2011"/>
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<meta name="DC.language" content="en"/>
<meta name="DC.relation.isPartOf" content="1138-5820" scheme="ISSN"/>
<meta name="DC.rights"content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Información y Nuevos Análisis de Comunicación, LATINA"/>
<meta name="DC.TERMS.bibliographicCitation" content="Monge-Benito, S. and Olabarri-Fernández, M. E. (2011): "Uses and perceptions of Tuenti and Facebook among students from the University of the Basque Country", at Revista Latina de Comunicación Social, 66, pages 079 to 100. La Laguna (Tenerife, Canary Islands): La Laguna University, retrieved on ___th of ____ of 2_______, from
DOI: 10.4185/RLCS-66-2011-925-079-100-EN