Revista Latina

Metadata - 2011
DOI: 10.4185/RLCS-66-2011-941-454-481

<title>RLCS, Revista Latina de Comunicación Social</title>
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<meta name="DC.title" content="Institutional Advertising in Spanish Parliamentary Arena”/>
<meta name="DC.creator.personalName" content="Ángeles Feliu-Albaladejo"/>
<meta name="DC.creator.address" content=""/>
<meta name="DC.contributor.editor" content="Dr. José-Manuel de-Pablos-Coello"/>
<meta name="DC.contributor.address" content=""/>
<meta name="DC.Date.availableated"lang="es" scheme="iso8601" content="2011"/>
<meta name="resource-type" content="scientific paper"/>
<meta name="distribution" content="Global"/>
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<meta name="rating" content="General"/>
<meta name="digital objet identifier, DOI" content="DOI: 10.4185/RLCS-66-2011-941-454-481-EN"/>
<meta name="DC.Description" lang="en" content=“Revista Latina de Comunicación Social, RLCS, is a scientific journal edited at the University of La Laguna, ULL (Tenerife, Canary Islands) in the Laboratory of Information Technologies and New Analysis of Communication, LATINA according to its initials in Spanish, founded in 1987 by Dr. José Manuel de-Pablos-Coello, under the protection of special doctorate programmes for Latin American professors. The journal publishes under the main summary almost exclusively research papers written following the formula IMR&DC+B: introduction, methodology, results and discussion plus conclusion, with a updated bibliography: at least 70% of the bibliographic entries must be from the past 10 years and half of them from scientific journals in Spanish and English languages. Reviewers make a double blind peer examination. This is a collective and inter-university project, including many professors and researchers from almost all Spanish and Portuguese speaking countries. The journal is the following databases: EBSCO (USA), DOAJ (Lund University, Sweden), Redalyc (Mexico), Dialnet (Spain); and is indexed by the CINDOC-CSIC in DICE, ISOC, RESH, Office of Latin American Education, OEI according to its initials in Spanish; Dulcinea, etc. In Spain the journal is a reference in the Directory of Index of Spanish Periodicals of Social and Communication Sciences, IN-RECS, of the University of Granada, UGR. RLCS occupies the first position in the cumulative index for the periods 2003-2007; 2004-2008 and the year 2008.”/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.contributor.referee I" content="The article is especially interesting for a scientific journal of communication research due to its perspective, which departs from the prevailing “mediacentrism” in political communication studies in Spain. The article is also very well structured. It is clear and presents a well introduced, comprehensive and relevant research study. From this point of view, the work constitutes a significant contribution to the scientific field of political communication. - Rosa Berganza, Ph.D. – Rey Juan Carlos University."/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.contributor.referee II" content="The article is written with clarity and rigour. Compared to the content of the scarce literature published in Spain, it explains clearly that the legislation of institutional advertising has been often promoted by the opposition parties as part of their general task of controlling the government. This work also stresses the paradoxical coincidence of the parliamentary initiatives presented by different political parties, which is proved with a detailed study of the parliamentary initiatives of the various parliamentary groups.The detailed analysis of the parliamentary initiatives enables to establish some of the main arguments used by the MPs about institutional advertising from 1992 to the present day. The article explains -with solid reasoning and the comparison of parliamentary initiatives- that the white paper of 1992 can be considered the source-document of the subsequent regulation of institutional advertising in Spain. It also highlights that the repercussions of the initiatives by non-government parliamentary groups can be much more relevant than usually thought. We believe that the analysis of the relations between the parliamentary initiatives, political communication, and the many initiatives on institutional advertising make the article relevant and of great interest. – José-Antonio Ruiz-San Román, Ph.D. - Complutense University of Madrid."/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.description.abstract" content="Abstract: This article presents the results of a study about the legislation of institutional advertising in the Spanish Congress, which is understood as an arena for political communication. The research is focused on the analysis of the parliamentary initiatives and the corresponding parliamentary debates, with special emphasis on the legislative initiatives prior to the 2005 Law of Advertising and Institutional Communication, and its value as predecessor of other regulations. The first proposal of the law, still rejected, was taken by different political forces as the basis for subsequent regulative proposals concerning institutional advertising. The position of different groups, and their arguments, shows a clear lack of coherence in many cases. The comparison of the different initiatives in different Spanish chambers –and the debates around them- is a first step to establish the policy memory which, beyond the specific case of institutional communication, becomes a very useful instrument in the field of Political Communication."/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.keywords" content="Keywords: Political communication; institutional advertising; debate; parliament; regulation."/>
<meta name="DC.identifier" LANG="es" SCHEME="URI"/>
<meta name="DC.publisher.corporateName" content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Información y Nuevos Análisis de Comunicación, LATINA"/>
<meta name="" content="2011"/>
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<meta name="DC.language" content="en"/>
<meta name="DC.relation.isPartOf" content="1138-5820" scheme="ISSN"/>
<meta name="DC.rights"content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Información y Nuevos Análisis de Comunicación, LATINA"/>
<meta name="DC.TERMS.bibliographicCitation" content="Feliu-Albaladejo, A. (2011): "Institutional Advertising in the Spanish Parliament", at Revista Latina de Comunicación Social, 66, pages 454 to 481. La Laguna (Tenerife, Canary Islands): La Laguna University, retrieved on ___th of ____ of 2_______, from
DOI: 10.4185/RLCS-66-2011-941-454-481-EN/ CrossRef link"/>