Revista Latina

Metadata - 2011

http://www.revistalatinacs.org/11/art/943_Galicia/22_AuroraEN.html
DOI: 10.4185/RLCS-66-2011-943-505-525-EN / CrossRef link

<title>RLCS, Revista Latina de Comunicación Social</title>
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<meta name="DC.title" content="Women in advertisement production. Study of Galician advertising area from a gender perspective”/>
<meta name="DC.creator.personalName" content="Aurora García-González"/>
<meta name="DC.creator.address" content="auroragg@uvigo.es"/>
<meta name="DC.contributor.editor" content="Dr. José Manuel de Pablos Coello"/>
<meta name="DC.contributor.address" content="jpablos@ull.es"/>
<meta name="DC.Date.availableated"lang="es" scheme="iso8601" content="2011"/>
<meta name="resource-type" content="scientific paper"/>
<meta name="distribution" content="Global"/>
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<meta name="rating" content="General"/>
<meta name="digital objet identifier, DOI" content="DOI: 10.4185/RLCS-66-2011-943-505-525-EN"/>
<meta name="DC.Description" lang="en" content=“Revista Latina de Comunicación Social, RLCS, is a scientific journal edited at the University of La Laguna, ULL (Tenerife, Canary Islands) in the Laboratory of Information Technologies and New Analysis of Communication, LATINA according to its initials in Spanish, founded in 1987 by Dr. José Manuel de-Pablos-Coello, under the protection of special doctorate programmes for Latin American professors. The journal publishes under the main summary almost exclusively research papers written following the formula IMR&DC+B: introduction, methodology, results and discussion plus conclusion, with a updated bibliography: at least 70% of the bibliographic entries must be from the past 10 years and half of them from scientific journals in Spanish and English languages. Reviewers make a double blind peer examination. This is a collective and inter-university project, including many professors and researchers from almost all Spanish and Portuguese speaking countries. The journal is the following databases: EBSCO (USA), DOAJ (Lund University, Sweden), Redalyc (Mexico), Dialnet (Spain); and is indexed by the CINDOC-CSIC in DICE, ISOC, RESH, Office of Latin American Education, OEI according to its initials in Spanish; Dulcinea, etc. In Spain the journal is a reference in the Directory of Index of Spanish Periodicals of Social and Communication Sciences, IN-RECS, of the University of Granada, UGR. RLCS occupies the first position in the cumulative index for the periods 2003-2007; 2004-2008 and the year 2008.”/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.contributor.referee I" content="This work is the result of an interesting, socially significant and important investigation analysing the issue of gender in the production structure of the advertising agencies of Galicia. It is particularly focused on verifying the hypothesis that the persistence of sexist stereotypes in advertising is related to the absence of women in the areas of creation, design, and symbolic production of the advertising agencies. The research is well justified, delimited and represented in connection with the hypothesis. The structure of the work is appropriate and its development not only meets the rules of publication but also the objective of disseminating the scientific results of a wider research study. This article describes properly its theoretical foundation, methodology and results. The theoretical arguments of this article contextualise a good part of the recent literature on the subject under study, with enough methodological triangulation to determine the incidence of gender representation in the structure of one of the areas with the greatest symbolic importance (conceptualization, conception, creativity and innovation) of the chain of production and management of the advertising contents. The research is praise-worthy, relevant and recommendable for publication- Francisco Campos-Freire, Ph.D. – Full Professor of Journalism at the Faculty of Communication of the University of Santiago de Compostela."/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.contributor.referee II" content="The starting point of this work is very interesting because it tries to link the persistence of sexist stereotypes in advertising to the predominance of men in the creative and production departments of the advertising agencies. The description of the methodology is appropriate. The graphics are suitable. The presentation of results is clear. Conclusions are clearly drawn from the results, although the hypothesis cannot be confirmed or disproved (a low presence of women in the creative department is verified but the authors do not prove that this is the cause of the persistence of sexist stereotypes).- José Fernández-Cavia, Ph.D. - Pompeu Fabra University (UPF), Barcelona."/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.description.abstract" content="Abstract: In recent years, the advertising sector has been strongly criticised due to its sexist representation of gender. The messages in advertisements are the result of a careful manufacturing process, which reflects the values and attitudes of the professionals involved in their creation. The main research hypothesis of this article is that the persistence of sexist stereotypes in advertising is related to the absence of women in the creative departments of advertising agencies. In this sense, the objective of this work is to examine the situation of women within the Galician advertising sector, and particularly women’s participation in ads production. This study, which has been carried out from the production perspective, also compares the situation of women in the Galician advertising agencies with the general situation of women in the national advertising sector."/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.keywords" content="Keywords: Women; work; stereotypes; advertising sector; production; gender segregation."/>
<meta name="DC.identifier" LANG="en" SCHEME="URI"/>
<meta name="DC.publisher.corporateName" content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Información y Nuevos Análisis de Comunicación, LATINA"/>
<meta name="DC.date.issued" content="2011"/>
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<meta name="DC.identifier content="http://www.revistalatinacs.org/11/art/943_Galicia/22_AuroraEN.html"/>
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<meta name="DC.identifier" content="http://www.revistalatinacs.org/11/art/943_Galicia/RLCS_art943EN.pdf"/>
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<meta name="DC.language" content="en"/>
<meta name="DC.relation.isPartOf" content="1138-5820" scheme="ISSN"/>
<meta name="DC.rights"content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Información y Nuevos Análisis de Comunicación, LATINA"/>
<meta name="DC.TERMS.bibliographicCitation" content="García-González, A. and Piñeiro-Otero, T. (2011): "Women in advertising production. Study of the Galician advertising sector from a gender perspective", at Revista Latina de Comunicación Social, 66, pages 505 to 525. La Laguna (Tenerife, Canary Islands): La Laguna University, retrieved on ___th of ____ of 2_______, from
http://www.revistalatinacs.org/11/art/943_Galicia/22_AuroraEN.html
DOI: 10.4185/RLCS-66-2011-943-505-525-EN/ CrossRef link"/>