Revista Latina

Referees' reports - 2011

RLCS has decided to adopt the Open Peer Review system, which involves publishing the article's reviews and disclosing reviewers' names. This action is part of RLCS's editorial transparency and Open Access policies.

Reports: CSR communication through online social media

The subject of the article is of great interest for the academic field because it addresses CSR communication through various social platforms, such as Facebook and Twitter.

The article focuses on analysing, through case studies, the way a group of companies uses the online social media for CSR communication. The results of the research shows that despite the new media offers many possibilities they are still little used for CSR communication. The author considers that it is essential for companies to acknowledge that they need to adapt their communication strategies to the peculiarities of the platforms 2.0.

The sources used in this work are relevant and current; the wording is correct and the methodology (case studies) is appropriate for the object of study. The article is well structured as a research report. I recommend the publication of the article. - Blanca Chong-López, Ph.D.  - Autonomous University of Coahuila, Mexico.

Reports on the article:

This study is part the R&D project entitled “Comunicación y sensibilización ambiental por Internet” (Communication and environmental awareness on the Internet), which is funded by the Generalitat Valenciana (GV/2009/090) for the benefit of emerging research groups.

The title correctly describes the theme of the article: Corporate social responsibility and social networks. The article describes the concept of corporate social responsibility with great clarity.

In terms of discursive perspective, this article is well structured. The methodology used to achieve the objectives is adequate and well described. The main questions are answered in the conclusions.

The tables and graphics are relevant and well presented. The bibliography is acceptable, up-to-date, and includes general perspectives. - Carmen Fonseca-Mora, Ph.D. – University of Huelva.