Revista Latina

Metadata - # 67
DOI: 10.4185/RLCS-067-947-047-067-EN/ CrossRef link

<title>RLCS, Revista Latina de Comunicación Social</title>
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<meta name="DC.title" content=" Responsibility communication through social media”/>
<meta name="DC.creator.personalName" content="Dr. Vicente-José Ros-Diego"/>
<meta name="DC.creator.address" content=""/>
<meta name="DC.contributor.editor" content="Dr. José-Manuel de-Pablos-Coello"/>
<meta name="DC.contributor.address" content=""/>
<meta name="DC.Date.availableated"lang="es" scheme="iso8601" content="2011"/>
<meta name="resource-type" content="scientific paper"/>
<meta name="distribution" content="Global"/>
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<meta name="rating" content="General"/>
<meta name="digital objet identifier, DOI" content="DOI: 10.4185/RLCS-067-947-047-067-EN"/>
<meta name="DC.Description" lang="en" content=“Revista Latina de Comunicación Social, RLCS, is a scientific journal edited at the University of La Laguna, ULL (Tenerife, Canary Islands) in the Laboratory of Information Technologies and New Analysis of Communication, LATINA according to its initials in Spanish, founded in 1987 by Dr. José Manuel de-Pablos-Coello, under the protection of special doctorate programmes for Latin American professors. The journal publishes under the main summary almost exclusively research papers written following the formula IMR&DC+B: introduction, methodology, results and discussion plus conclusion, with a updated bibliography: at least 70% of the bibliographic entries must be from the past 10 years and half of them from scientific journals in Spanish and English languages. Reviewers make a double blind peer examination. This is a collective and inter-university project, including many professors and researchers from almost all Spanish and Portuguese speaking countries. The journal is the following databases: EBSCO (USA), DOAJ (Lund University, Sweden), Redalyc (Mexico), Dialnet (Spain); and is indexed by the CINDOC-CSIC in DICE, ISOC, RESH, Office of Latin American Education, OEI according to its initials in Spanish; Dulcinea, etc. In Spain the journal is a reference in the Directory of Index of Spanish Periodicals of Social and Communication Sciences, IN-RECS, of the University of Granada, UGR. RLCS occupies the first position in the cumulative index for the periods 2003-2007; 2004-2008 and the year 2008.”/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.contributor.referee I" content="REPORTS: CSR communication through online social media. The subject of the article is of great interest for the academic field because it addresses CSR communication through various social platforms, such as Facebook and Twitter. The article focuses on analysing, through case studies, the way a group of companies uses the online social media for CSR communication. The results of the research shows that despite the new media offers many possibilities they are still little used for CSR communication. The author considers that it is essential for companies to acknowledge that they need to adapt their communication strategies to the peculiarities of the platforms 2.0. The sources used in this work are relevant and current; the wording is correct and the methodology (case studies) is appropriate for the object of study. The article is well structured as a research report. I recommend the publication of the article. - Blanca Chong-López, Ph.D. - Autonomous University of Coahuila, Mexico."/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.contributor.referee II" content="REPORTS on the article: This study is part the R&D project entitled “Comunicación y sensibilización ambiental por Internet” (Communication and environmental awareness on the Internet), which is funded by the Generalitat Valenciana (GV/2009/090) for the benefit of emerging research groups. The title correctly describes the theme of the article: Corporate social responsibility and social networks. The article describes the concept of corporate social responsibility with great clarity. In terms of discursive perspective, this article is well structured. The methodology used to achieve the objectives is adequate and well described. The main questions are answered in the conclusions. The tables and graphics are relevant and well presented. The bibliography is acceptable, up-to-date, and includes general perspectives. - Carmen Fonseca-Mora, Ph.D. – University of Huelva."/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.description.abstract" content="ABSTRACT: Social platforms such as Facebook and Twitter have become essential channels in business strategies. Corporate Social Responsibility communication face new challenges in these spaces with a 2.0 philosophy, where company can interact with users, generate a brand community, increase its visibility and strengthen its positioning. This research aims to analyze how companies use the major social media in the exercise of responsibility communication. In order to do it, the methodology has been based on studying the corporate presence on the social platforms through case studies and online reputation measurement. The results show the use of these spaces by companies as business and advertising communication channels, although Corporate Social Responsibility programmes do not have a prominent presence. Despite possibilities for interaction and dialogue offered by these spaces, social media are still hardly used for responsibility communication."/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.keywords" content="KEYWORDS: Advertising; communication; Internet; marketing; corporate social responsibility."/>
<meta name="DC.identifier" LANG="es" SCHEME="URI"/>
<meta name="DC.publisher.corporateName" content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Información y Nuevos Análisis de Comunicación, LATINA"/>
<meta name="" content="2011"/>
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<meta name="DC.language" content="es"/>
<meta name="DC.relation.isPartOf" content="1138-5820" scheme="ISSN"/>
<meta name="DC.rights"content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Información y Nuevos Análisis de Comunicación, LATINA"/>
<meta name="DC.TERMS.bibliographicCitation" content="
Ros-Diego, V.-J. y Castelló-Martínez, A. (2011): "Ros-Diego, V.-J. and Castelló-Martínez, A. (2011): "CSR communication through online social media", at Revista Latina de Comunicación Social, 067, pages 047 to 067. La Laguna (Tenerife, Canary Islands): La Laguna University, retrieved on ___th of ____ of 2_______, from
DOI: 10.4185/RLCS-067-947-047-067-EN/ CrossRef link"/>