Revista Latina


Irene García-Ureta

Department of Audiovisual Communication and Advertising
School of Social Sciences and Communication
University of the Basque Country / Euskal Herriko Unibertsitatea (UPV / EHU)
Bº Sarriena, s/n. 48940 Leioa (Bizkaia)
Telephone: + 34 94 601 24 14

Irene García-Ureta holds a B.A. degree in Psychology (1995) and a Ph.D. degree in Audiovisual Communication and Advertising (2005).

She teaches “Persuasive strategies in communication and advertising” in the programmes of Journalism, Audiovisual Communication, Advertising and Public Relations, and “Psychosociology of Consumption” in the B.A. programme in Advertising and Public Relations. Her lines of research focus in processes of cognitive, emotional and behavioral self-regulation, in the areas of consumer behaviour and communication, as well as the design and evaluation of training programmes for communicators.

She is the author and co-author of several academic articles on the psychology of consumption, which have been published by such journals as Revista de Psicología Social, The Spanish Journal of Psychology, Investigación y Marketing, Estudios sobre Consumo, Mathematical and Computer Modelling.

She has presented her research results in several international congresses, including: II Congreso Internacional Comunicación 3.0: Nuevos medios, nueva comunicación (Second International Conference Communications 3.0: New media, new communication); Mathematical Models of Addictive Behaviour, Medicine & Engineering; 10th International Conference Marketing Trends; I Congreso Internacional Los estudios de comunicación en el EEES (First International Congress: Communication Studies in the EEES); New Media & Information: Convergences & Divergences; IV Jornadas Internacionais de Jornalismo (Fourth International Congress of Communication); XXIII Congreso Internacional de Comunicación: Excelencia e innovación en la comunicación (23th International Congress of Communication: Excellence and innovation in communication).