Revista Latina


Gotzon Toral-Madariaga

Department of Audiovisual Communication and Advertising
School of Social Sciences and Communication
University of the Basque Country / Euskal Herriko Unibertsitatea (UPV-EHU)
Bº Sarriena, s/n. 48940 Leioa (Bizkaia)
Telephone: + 34 946012346

Gotzon Toral-Madariaga holds a B.A. degree in Information Sciences (1982) and a Ph.D. degree in Communication Sciences (1997).

He initially worked in several radio stations, but started his academic activity in 1993. He is Professor of “Radio and television presenting”, “Oral communication strategies”, “Radio production” and “Emotional communication in multimedia production”.

His research lines are focused on the development of self-confidence and emotional communication, design of programmes for the training of broadcasters, and the new shared leadership styles and their application in sports.

He has directed the journal of Communication Studies Zer, and is a member of the Spanish Association of Communication Researchers (AEIC). He is the author of books such as “Tertulias, mentideros y programas de radio” (Talk-shows, gossip shows and radio programmes), “Liderazgo, un deporte de equipo” (Leadership, a team sport).

He has also presented his research results at several international conferences and academic journals such as Zer, Signo y Pensamiento, Médiatiques. Récit et societé, Sphera Publica, and Mediatika o Uztaro.