Metadatos latina_art949. Revista Latina de Comunicación Social, 67, 2012.
Revista Latina

Metadata - 2013

http://www.revistalatinacs.org/068/paper/980_Madrid/14_Arroyoen.html
DOI: 10.4185/RLCS-2013-980en/CrossRef link

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<meta name="DC.title" content="Analysis of the campaign videos posted by the Third Sector on YouTube "/>
<meta name="DC.creator.personalName" content="I Arroyo Almaraz"/>
<meta name="DC.creator.personalName" content="M Baños González"/>
<meta name="DC.creator.personalName" content="C Van-Wyck"/>
<meta name="DC.contributor.editor" content="JM de-Pablos-Coello"/>
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<meta name="DC.Date.availableated"lang="es" scheme="iso8601" content="2013"/>
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<meta name="DC.Description" lang="en" content="Revista Latina de Comunicación Social, RLCS, is a scientific journal edited at the University of La Laguna, ULL (Tenerife, Canary Islands) in the Laboratory of Information Technologies and New Analysis of Communication, LATINA according to its initials in Spanish, founded in 1987 by Dr. José Manuel de-Pablos-Coello, under the protection of special doctorate programmes for Latin American professors. The journal publishes under the main summary almost exclusively research papers written following the formula IMR&DC+B: introduction, methodology, results and discussion plus conclusion, with a updated bibliography: at least 70% of the bibliographic entries must be from the past 10 years and half of them from scientific journals in Spanish and English languages. Reviewers make a double blind peer examination. This is a collective and inter-university project, including many professors and researchers from almost all Spanish and Portuguese speaking countries. RLCS is one of the three Spanish-language journals of communication that are located in second quartile of the GSC, Google Scholar Metrics, with an h-index of 9 (November 2012), which had already increased to 12 by February 2013.The journal is the following databases: EBSCO (USA), DOAJ (Lund University, Sweden), Redalyc (Mexico), Dialnet (Spain); and is indexed by the CINDOC-CSIC in DICE, ISOC, RESH, Office of Latin American Education, OEI according to its initials in Spanish; Dulcinea... and at 2011, in Scopus. In Spain the journal is a reference in the Directory of Index of Spanish Periodicals of Social and Communication Sciences, IN-RECS, of the University of Granada, UGR. RLCS occupies the first position in the cumulative index for the periods 2003-2007; 2004-2008, 2005-2009 and the years 2008. 2009 and 2010. For the fourth consecutive year, in 2011 RLCS was positioned in the top quartile of the Impact Factor Index of the Spanish Journals of Communication (In RECS). In 2012, when Google Scholar Metrics (GSM), the international journal ranking system, was launched, the RLCS positioned itself in the second quartile (Q2), position 90, of the world’s most-cited communication journals, with an h5-index of 9, which increased to 13 in February 2013, when its global h-index was 15. Included in the top 100 of journals in Google Scholar's Spanish language"/>
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<meta name="DC.description.abstract" content="ABSTRACT:[EN] Introduction. Web 2.0 social networks have become one of the tools most widely used by the third sector organisations. This research article examines the formal aspects, content and significance of the videos posted by these organisations on YouTube. Methods. The study is based on the quantitative content analysis of 370 videos of this type, with the objective of identifying the main characteristics. Results. The results indicate that this type of videos are characterised by low levels of creativity, the incorporation of a great amount of very clear information, the predominance of explicit content and the use of very similar formats. Conclusions. Based on the research results, it was concluded that these organisations produce campaign videos with predictable messages that rely on homogeneous structures that can be easily classified in two types: predominantly informative and predominantly persuasive."/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.keywords" content="Keywords: [EN] Campaign videos; YouTube; third sector; content analysis; social networks; Profiles of campaign videos."/>
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<meta name="DC.publisher.corporateName" content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Información y Nuevos Análisis de Comunicación, LATINA"/>
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<meta name="DC.TERMS.bibliographicCitation" content="I Arroyo, M Baños and C Van-Wyck (2013): “Analysis of the campaign videos posted by the Third Sector on YouTube”, at Revista Latina de Comunicación Social, 68. La Laguna (Tenerife): La Laguna University, pages 328 to 353 retrieved on ___ de ___th of ____ of 2_______,
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DOI: 10.4185/RLCS-2013-980en/CrossRef link"/>