Metadatos latina_art949. Revista Latina de Comunicación Social, 67, 2012.
Revista Latina

Metadata - 2013

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<title>RLCS, Revista Latina de Comunicación Social</title>
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<meta name="DC.title" content="Destination brands and website evaluation: a research methodology"/>
<meta name="DC.creator.personalName" content="J Fernández-Cavia"/>
<meta name="DC.contributor.editor" content="JM de-Pablos-Coello"/>
<meta name="DC.contributor.address" content="jpablos@ull.es"/>
<meta name="DC.Date.availableated"lang="en" scheme="iso8601" content="2013"/>
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<meta name="digital objet identifier, DOI" content="DOI: 10.4185/RLCS-2013-993en"/>
<meta name="DC.Description" lang="en" content="Revista Latina de Comunicación Social, RLCS, is a scientific journal edited at the University of La Laguna, ULL (Tenerife, Canary Islands) in the Laboratory of Information Technologies and New Analysis of Communication, LATINA according to its initials in Spanish, founded in 1987 by Dr. José Manuel de-Pablos-Coello, under the protection of special doctorate programmes for Latin American professors. The journal publishes under the main summary almost exclusively research papers written following the formula IMR&DC+B: introduction, methodology, results and discussion plus conclusion, with a updated bibliography: at least 70% of the bibliographic entries must be from the past 10 years and half of them from scientific journals in Spanish and English languages. Reviewers make a double blind peer examination. This is a collective and inter-university project, including many professors and researchers from almost all Spanish and Portuguese speaking countries. RLCS is one of the three Spanish-language journals of communication that are located in second quartile of the GSC, Google Scholar Metrics, with an h-index of 9 (November 2012), which had already increased to 12 by February 2013.The journal is the following databases: EBSCO (USA), DOAJ (Lund University, Sweden), Redalyc (Mexico), Dialnet (Spain); and is indexed by the CINDOC-CSIC in DICE, ISOC, RESH, Office of Latin American Education, OEI according to its initials in Spanish; Dulcinea... and at 2011, in Scopus. In Spain the journal is a reference in the Directory of Index of Spanish Periodicals of Social and Communication Sciences, IN-RECS, of the University of Granada, UGR. RLCS occupies the first position in the cumulative index for the periods 2003-2007; 2004-2008, 2005-2009 and the years 2008. 2009 and 2010. For the fourth consecutive year, in 2011 RLCS was positioned in the top quartile of the Impact Factor Index of the Spanish Journals of Communication (In RECS). In 2012, when Google Scholar Metrics (GSM), the international journal ranking system, was launched, the RLCS positioned itself in the second quartile (Q2), position 90, of the world’s most-cited communication journals, with an h5-index of 9, which increased to 13 in February 2013, when its global h-index was 15. Included in the top 100 of journals in Google Scholar's Spanish language"/>
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<meta name="DC.description.abstract" content="ABSTRACT: Introduction: The World Wide Web has become the primary instrument used by tourists in order to search for information. As a result, tourism websites pertaining to destinations need to be appealing and must convey their brand image in an appropriate, effective manner. However, there is no methodology in place to assess the quality and communicative effectiveness of destination websites that is scientifically sound and universally accepted. The development of such a methodology is one of the tasks we have proposed within the framework of the research project: “New strategies for advertising and promoting Spanish tourism brands online” (CSO2008-02627), funded by the Spanish Ministry of Science and Innovation. Method: The project team has developed an interdisciplinary, all-embracing analysis template combining certain automated analyses with other qualitative and quantitative ones. The template comprises a total of 12 subject areas and 154 indicators prepared on the basis of contributions from prominent experts in each of the fields of work. This article sets out the analysis methodology drawn up and possible applications are given. Results: The primary aim of the project is to provide an assessment methodology that would make it possible to optimise destination brand websites, thus providing a tool to support the work of public tourism destination managers."/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.keywords" content="Keywords: destination brand, tourism, website, advertising, place branding."/>
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<meta name="DC.publisher.corporateName" content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Información y Nuevos Análisis de Comunicación, LATINA"/>
<meta name="DC.date.issued" content="2013"/>
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<meta name="DC.identifier content="http://www.revistalatinacs.org/068/paper/993_Barcelona/27_Cavia.html"/>
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<meta name="DC.identifier" content="http://www.revistalatinacs.org/068/paper/993_Barcelona/RLCS_art993.pdf"/>
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<meta name="DC.language" content="es"/>
<meta name="DC.relation.isPartOf" content="1138-5820" scheme="ISSN"/>
<meta name="DC.rights"content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Información y Nuevos Análisis de Comunicación, LATINA"/>
<meta name="DC.TERMS.bibliographicCitation" content="J Fernández-Cavia, P Díaz-Luque, A Huertas, C Rovira, R Pedraza-Jiménez, M Sicilia, L Gómez, MI Míguez (2013): “Destination brands and website evaluation: a research methodology”, at Revista Latina de Comunicación Social."/>