Revista Latina

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Pedro Mir

PhD in Marketing
Universidad de Navarra
Pamplona (Spain)
pmir@unav.es

Pedro Mir is graduate in Economic Sciences by Universidad de Navarra, MBA by ESADE Business School and PhD in Marketing and Communication by Universidad San Pablo CEU. He has developed his education in different international universities such as Fudan Shanghai University in China, Case Weatherhead Cleveland-Ohio (USA) and consumer behaviour in the MIT of Boston (Massachusetts USA). In the past twenty years he performed executive positions in the area of Marketing and Innovation in Barna Consulting Group, Danone, Nutrexpa or the Swiss company Lindt&Sprüngli.

He is research member of the AQUAMM Marketing Research Centre, or the Centre CECABLE on Marketing and Technology.

He is visiting professor in the Nikolaus Copernicus University (Poland) and Boston’s College and also Professor in the Universidad de Navarra and Universidad Pompeu Fabra. He has been key speaker in the World Congress of the American Marketing Association (Atlanta, Summer 2016).

He has published several scientific papers in prestigious journals like “Teoría general de emprendimiento, cultura y calidad de vida” (General Theory of entrepreneurship, culture and quality of life) or the book “Brand.com” besides chapters of books on marketing and communication. He is editor of the Journal of Global Fashion Marketing.

He is consultant at Top Line Marketing and offers consultancy services to companies such as Kimberly Clark, Danone, Puig or Sercotel Hotels.

ORCID: http://orcid.org/0000-0003-1832-7602

GS:g https://scholar.google.com/citations?user=Lfhf0_MAAAAJ