Revista Latina

Referees' reports - 2010

Reviews of “Social Networks as Journalistic Paradigm. Spanish Media on Facebook”

Review 1

The article has a proper structure with interesting contributions own and other authors. The current issue is addressed and the approach is really new, framed by new trends in Mass Communication Research. It is also an approach to new communication media which deserve special attention in publications like this.

The methodological approach is also interesting by incorporating new variables in the research, although the sample is limited to a single day. This causes the reader to need some caution in taking the data provided by the author. The data provided in case analysis and results are of clear interest, but would require explaining a little more the reasons chosen to select the sample. The authors cited above have relevance today and they are needed to substantiate the work presented.

In summary, I consider that article is publishable and of great interest to RLCS, and I recommend further discussion on the representativeness of sample.– Dr. Xosé Pereira - University of Santiago de Compostela.

Report 2:

“Social Networks as Journalistic Paradigm. Spanish Media on Facebook” summarizes the research on a social network widely available in Spain [Facebook] and other countries of the European and North American context - not so much in Latin America - and the approaches from the media and their new relationships with their readers.
From the methodological point of view, the analysis is simple and focuses on the Wall, the main area of Facebook profiles, from which one can extract interesting variables: the highlights of the article would be those variables that stop at the different strategies for energizing the Facebook profile that address the media and its ability to manage media-readers conversation.

The research, in this sense, acquires special significance from the point of view of the new editorial strategies in the field of interactive communication, especially the different attitudes to social networking media digital natives and those related to a traditional media.

Some findings suggest further interesting development prospects of research and academic discussion, as the relationship between the regional nature of some media and the dynamics and relationships in social networks.Dr. Manuel GagoUniversity of Santiago de Compostela.

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