Revista Latina

Metadata - 2010
DOI: 10.4185/RLCS-65-2010-903-325-339

<title>RLCS, Revista Latina de Comunicación Social</title>
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<meta name="DC.title" content="Information sources in the Spanish Social Media during the “Three days of March” (March 11-13 2004)”/>
<meta name="DC.creator.personalName" content="Dra. Mª Montserrat Doval Avendaño"/>
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<meta name="DC.contributor.editor" content="Dr. José Manuel de Pablos Coello"/>
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<meta name="DC.Date.availableated"lang="es" scheme="iso8601" content="2010"/>
<meta name="resource-type" content="scientific paper"/>
<meta name="distribution" content="Global"/>
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<meta name="rating" content="General"/>
<meta name="digital objet identifier, DOI" content="DOI: 10.4185/RLCS-65-2010-903-325-339-EN"/>
<meta name="DC.Description" lang="en" content=“Revista Latina de Comunicación Social, RLCS, is a scientific journal edited at the University of La Laguna, ULL (Tenerife, Canary Islands) in the Laboratory of Information Technologies and New Analysis of Communication, LATINA according to its initials in Spanish, founded in 1987 by Dr. José Manuel de-Pablos-Coello, under the protection of special doctorate programmes for Latin American professors. The journal publishes under the main summary almost exclusively research papers written following the formula IMR&DC+B: introduction, methodology, results and discussion plus conclusion, with a updated bibliography: at least 70% of the bibliographic entries must be from the past 10 years and half of them from scientific journals in Spanish and English languages. Reviewers make a double blind peer examination. This is a collective and inter-university project, including many professors and researchers from almost all Spanish and Portuguese speaking countries. The journal is the following databases: EBSCO (USA), DOAJ (Lund University, Sweden), Redalyc (Mexico), Dialnet (Spain); and is indexed by the CINDOC-CSIC in DICE, ISOC, RESH, Office of Latin American Education, OEI according to its initials in Spanish; Dulcinea, etc. In Spain the journal is a reference in the Directory of Index of Spanish Periodicals of Social and Communication Sciences, IN-RECS, of the University of Granada, UGR. RLCS occupies the first position in the cumulative index for the periods 2003-2007; 2004-2008 and the year 2008.”/>
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<meta name="DC.contributor.referee I" content="Reports on the article: The article Information Sources in the Spanish Social Media During the “Three days of March” (11-13 March 2004) addresses the communication policies used during the critical period between the Islamist bombings in Madrid on 11 March 2004 and the holding of legislative elections, three days later. This is an episode that has been repeatedly addressed in communication studies. However, this article is supported by an original and well assessed hypothesis: the role -protagonist or subordinated- of the “social media” (blogs or forums) in comparison to other media institutionalized and consolidated as sources of information and valuation for the public sphere. This hypothesis is worked through a structured analysis, which details the theoretical and methodological foundation, the corpus of study (and its difficulties of access and treatment), the qualitative content analysis, and the conclusions/results. The study defines clearly the logics of framing, thematization, agenda-setting, and social amplification of the media discourse. In this sense, it constitutes a relevant case study that fits other conclusions previously expressed by various authors (Toral and Madariaga, Sampedro, LópezGarcía), and enriches the state of an investigation that is increasingly nourished, and interested in the systematic analysis of the 11-14 March events as a multimedia communicative phenomenon, which intertwined the traditional media, the strategies linked to the hierarchy of information, and the interactivity of networks and mechanisms of social mobilization. Perhaps the article is missing a diachronic reflection that fairly values the historical characteristics of the “social media” in view of the specificity of the situation in 2004. Such reflection should have considered firstly the still “formative or embryonic” character of such media in that particular context, for example in comparison with the “relative maturity” that can be observed in 2010. Similarly, perhaps the author should have emphasized more other interrelation lines opposing the ones addressed here, such as those that linked these networks -understood as mechanisms for mobilization, and, therefore, as producers of information- in comparison to the traditional media, especially during the afternoon/night of 13 March. These observations do not tarnish, in any case, the objective quality of the work, something that justifies its possible publication in RLCS. -José Carlos Rueda Laffond, Ph.D. – Full Professor at the Faculty of Information Sciences, Complutense University of Madrid. "/>
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<meta name="DC.contributor.referee II" content="The article can be published once it has taken into account the observations previously made. Firstly I would like to congratulate the author of this article for the laborious work of collecting the news circulated during the three days previous to the elections of March 2004. There is no doubt that it has been a hard job, taking into account, also, the limitations that the author has faced to undertake the content analysis given that the digital versions of traditional media are difficult to analyse due to their “changing nature and the lack of systematic archival”. This investigation defines correctly the objective (“to try to clarify the effects that the media discourses had on society, in this case, through the social media”) and the methodology used (content analysis). Three traditional media were chosen (CadenaSer, El Mundo and El País) based on the fact that they were “the three media that based on audience level and leadership had a remarkable role in the agenda setting in these three days”. I fully agree with the author that something interesting to deal with in this research would be to know how bloggers conceived their task during the three days prior to the 14 March elections and to know, in their own words, how they reacted to the news that circulated across many Spanish blogs on these days. And this is done based on the results of a previous work of interview to bloggers. Regarding the results section, I only would like to praise the work of the author to scrutinize the entire narrative of the news presented during the days prior to the 11 March based, fundamentally, on the audio archives of Cadena Ser, and complemented with the printed and digital versions of El País and El Mundo. And the conclusions, although they still seem many in my opinion, have been reformulated. - Koldo Meso, Ph.D. - University of the Basque country, UPV. "/>
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<meta name="DC.description.abstract" content="Abstract: This research tries to determine if the agenda during the period from March 11th to March 13th, 2004 was set by social media or traditional media. From content analysis of traditional media such as Cadena Ser, El Mundo and El País; and of social media (mainly blogs and bulletin boards) we can come to the conclusion that the social media agenda, at a cognitive level, was established by traditional media. We can conclude too that, during those three days, social media sources worked as gatherers of information from both Spanish and foreign traditional media; compilers of social movement press releases, calling for demonstrations; and to spread opinions linking the terrorist attack to the Aznar Government's foreign policy, and that asked for a response to terrorism in the polls. The agenda-setting therefore, had its source in traditional media, in the basic level of agenda – transfer of salience from media to public agenda–, and at the level of attribute agenda-setting and framing of the terrorist attacks. The agenda-setting, therefore, had its source in traditional media. It functioned not only at the basic level (transfer of salience from media to public agenda) but also at the attribute level, transferring the specific attributes of, as well as framing, the news of the terrorist attacks."/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.keywords" content="Keywords: agenda-setting; social media; content analysis; terrorism; framing; influence."/>
<meta name="DC.identifier" LANG="en" SCHEME="URI"/>
<meta name="DC.publisher.corporateName" content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Información y Nuevos Análisis de Comunicación, LATINA"/>
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<meta name="DC.relation.isPartOf" content="1138-5820" scheme="ISSN"/>
<meta name="DC.rights"content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Información y Nuevos Análisis de Comunicación, LATINA"/>
<meta name="DC.TERMS.bibliographicCitation" content="Doval-Avendaño, Mª Montserrat (2010): "Information sources in the Spanish social media during the “Three Days of March” (11-13 March 2004)", at Revista Latina de Comunicación Social, 65, pages 325 to 339. La Laguna (Tenerife, Canary Islands): La Laguna University, retrieved on ___th of ____ of 2_______, from

DOI: 10.4185/RLCS-65-2010-903-325-339-EN