Revista Latina

Referees' reports - 2010

Reports:

The article examines a very little investigated area of radio broadcasting in Spain: programming. Apart from specific works written by authors like Martí or the edition of different authors by Martínez-Costa and Moreno, the scientific contributions on this subject in the form of books, chapters or articles are very few. Specifically, this work summarises the findings of a research study about the programming of eleven, of the thirteen, Spanish publicly-owned regional generalist radio stations. The study also examines other interesting variables that are away from the objective expressed in the title, like the nascent and incomplete development of the corporate websites of these stations and the predominance of male presenters and collaborators over female ones across all regional stations. The article confirms the similarity between the programming schedules of these stations and the ones of the larger national stations, both public and private, - a blocks model centred in current affairs and with a strong presence of the magazine show. The study also reveals that in the regional radio stations the local content are privileged over content of national character– José María Legorburu, Ph.D. - Senior lecturer in Radio Studies- CEU-San Pablo University of Madrid, USP CEU.

The article presents the results of a research study on the programming offer of eleven regional Spanish radio stations of public ownership. The study also examines the use that these stations have made of the new technologies (like social networks and the Web 2.0) and the changes that this has involved. The chosen theme seems very interesting because the medium of radio also needs to be investigated from a scientific approach in order to analyse its evolution in view of the changes in technology and strategies of adaptation to the new audience profiles. The author presents a theoretical introduction to the different existing programming models and based on this he or she then outlines the main objectives of the research. The methodology and the measurement tools used for the achievement of the objectives of the study are correct. The article’s structure is clear, coherent and adequate to address the objectives. The tables and data provided in the article clarify the conclusions drawn about the different aspects addressed in this investigation. Based on the previous, we recommend the publication of the article. – Cristina González-Oñate, Ph.D. and Carlos Fanjul-Peyró, Ph.D. - Universidad Jaume I - Castellón.

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