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HOW TO CITE THIS ARTICLE IN BIBLIOGRAHIES / REFERENCES: López-Sánchez, C., Tur-Viñes, V. and García-Castillo, J.A. (2010): "Evaluation of the protagonist-antagonist dichotomy in Spanish television content targeting children", at Revista Latina de Comunicación Social, 65, pages 553 to 560. La Laguna (Tenerife, Canary Islands): La Laguna University, retrieved on ___th of
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