Revista Latina

Metadata - 2010
DOI: 10.4185/RLCS-65-2010-918-553-560

<title>RLCS, Revista Latina de Comunicación Social</title>
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<meta name="DC.title" content="Protagonist-antagonist evaluation in audiovisual content target on children on Spanish television”/>
<meta name="DC.creator.personalName" content="Dra. Carmen López-Sánchez"/>
<meta name="DC.creator.address" content=""/>
<meta name="DC.contributor.editor" content="Dr. José Manuel de Pablos Coello"/>
<meta name="DC.contributor.address" content=""/>
<meta name="DC.Date.availableated"lang="es" scheme="iso8601" content="2010"/>
<meta name="resource-type" content="scientific paper"/>
<meta name="distribution" content="Global"/>
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<meta name="rating" content="General"/>
<meta name="digital objet identifier, DOI" content="DOI: 10.4185/RLCS-65-2010-918-553-560-EN"/>
<meta name="DC.Description" lang="en" content=“Revista Latina de Comunicación Social, RLCS, is a scientific journal edited at the University of La Laguna, ULL (Tenerife, Canary Islands) in the Laboratory of Information Technologies and New Analysis of Communication, LATINA according to its initials in Spanish, founded in 1987 by Dr. José Manuel de-Pablos-Coello, under the protection of special doctorate programmes for Latin American professors. The journal publishes under the main summary almost exclusively research papers written following the formula IMR&DC+B: introduction, methodology, results and discussion plus conclusion, with a updated bibliography: at least 70% of the bibliographic entries must be from the past 10 years and half of them from scientific journals in Spanish and English languages. Reviewers make a double blind peer examination. This is a collective and inter-university project, including many professors and researchers from almost all Spanish and Portuguese speaking countries. The journal is the following databases: EBSCO (USA), DOAJ (Lund University, Sweden), Redalyc (Mexico), Dialnet (Spain); and is indexed by the CINDOC-CSIC in DICE, ISOC, RESH, Office of Latin American Education, OEI according to its initials in Spanish; Dulcinea, etc. In Spain the journal is a reference in the Directory of Index of Spanish Periodicals of Social and Communication Sciences, IN-RECS, of the University of Granada, UGR. RLCS occupies the first position in the cumulative index for the periods 2003-2007; 2004-2008 and the year 2008.”/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.contributor.referee I" content=" Reports: The article stands out due to its scientific rigour and the great value of its data. The study offers the results of a R&D project that is backed by a methodology that has been already proven ideal for studying the quality of audiovisual content aimed at children. Another outstanding aspect is the complete results that allow learning about the topic in a detailed manner. Moreover, the author or authors offer interesting conclusions that enrich the study. Therefore, I recommend the publication of the article in the scientific journal. XoséSoengas-Pérez, Ph.D - Professor of Audiovisual Communication - University of Santiago de Compostela"/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.contributor.referee II" content=" I my decision, the article is ready for publication because it provides an interesting scientific approach to the field of study: it provides empirical knowledge about the role of the protagonist and antagonist characters in children’s television. Both the methodology and format respond to the demands of the journal. Its language is clear and leaves open the possibility of further research in this field of study. Maríadel Carmen García-Galera, Ph.D. - Professor Titular - Vice delegated teaching units and quality - Universidad Rey Juan Carlos"/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.description.abstract" content="Abstract: The goal of this study is to analyze the protagonist-antagonist profile in all television content scheduled for children in Spanish television channels, analyzing variables such as type and number, age, gender, nationality, skills, relationship between the characters, characterization of the character, targets used to achieve goals, consequences of the action of the antagonist on the antagonist and vice versa. The sample consists of 168 series analyzed using descriptive content analysis and multivariate analysis. We may note that over 50% of the series antagonist, and when there is any, the most common is a unique human, appearing in more than 15% of the series, followed with just 10% by a fantastic creature. In 80% of the series social and human skills are belonging to the main character, and in 45.24% the type of skill is intelligence. "/>
<meta name="DC.Description.tableOfContents" lang="en"/>
<meta name="DC.keywords" content="Keywords: Children; Television; protagonist; antagonist; evaluation."/>
<meta name="DC.identifier" LANG="en" SCHEME="URI"/>
<meta name="DC.publisher.corporateName" content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Información y Nuevos Análisis de Comunicación, LATINA"/>
<meta name="" content="2010"/>
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<meta name="DC.language" content="en"/>
<meta name="DC.relation.isPartOf" content="1138-5820" scheme="ISSN"/>
<meta name="DC.rights"content="Universidad de La Laguna (Tenerife, Islas Canarias). LAboratorio de Tecnologías de la Información y Nuevos Análisis de Comunicación, LATINA"/>
<meta name="DC.TERMS.bibliographicCitation" content="López-Sánchez, C., Tur-Viñes, V. and García-Castillo, J.A. (2010): "Evaluation of the protagonist-antagonist dichotomy in Spanish television content targeting children", at Revista Latina de Comunicación Social, 65, pages 553 to 560. La Laguna (Tenerife, Canary Islands): La Laguna University, retrieved on ___th of ____ of 2_______, from
DOI: 10.4185/RLCS-65-2010-918-553-560-EN