HOW TO CITE THIS ARTICLE IN BIBLIOGRAHIES / REFERENCES:

Peña-Jiménez, P. (2011): "The political attack ad", at Revista Latina de Comunicación Social, 66, pages 399 to 425. La Laguna (Tenerife, Canary Islands): La Laguna University, retrieved on ___th of ____ of 2_______, from
http://www.revistalatinacs.org/11/art/939_URJC/18_PalmaEN.html
DOI: 10.4185/RLCS-66-2011-939-399-425-EN/ CrossRef link

Note: the DOI number is part of the bibliographic references and it must be cited if you cited this article.